GCST1601 Lecture Notes - Lecture 4: Roland Barthes, Syntagmatic Analysis, Metonymy
16 Feb 2014
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Document Summary
The way things are presented is a matter of power. Why things are represented the way there are. Use semiotic terminology to examine a music video with regard to social identities. Semiotics - the world can be understood by understanding the meanings. The same black suits makes has a different connotation deepening on the context. The devil wears prada - it"s not just blue scene. Example texts from different genre"s western and rap: semiotics and representation recap. Signifier (the thing - image, object, word) and the signified (the concept - my understanding of it) Sign use of shaped by cultural codes and expectations. A rose by any other name would smell as sweet - unless you called it a stink blossom. Signifiers are divided into 2 types: denotation: most obvious dictionary meaning, connotation: associations that members of a cultural community recognize as related to the sign.
