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Class Notes for Marketing at University of Sydney

MKTG1001 Lecture 2: Lecture 2 - Strategic marketing and planning

STRATEGIC MARKETING AND PLANNING LECTURE 2 Environments Macro envir...

Marketing
MKTG1001
Jeaney
MKTG6004 Lecture 12: 12

Chapter 12 Product Protocol Product Protocol: After the gono go dec...

Marketing
MKTG6004
Steven Lu
MKTG6004 Lecture 7: 7

Chapter 7 Analytical Attribute Approaches: TradeOff Analysis and Qu...

Marketing
MKTG6004
Steven Lu
MKTG6004 Lecture 13: 13 & 14

Chapter 13 Design: Next to technologydriven and marketdriven innova...

Marketing
MKTG6004
Steven Lu
MKTG6004 Lecture 1: 1 textbook and lecture notes

NEW PRODUCT DEVELOPMENT: For the top new product firms, about 49 of...

Marketing
MKTG6004
Steven Lu
MKTG6003 Lecture 11: Week 11

Week 11: Experience Curve Concept: Firms improve productivity with ...

Marketing
MKTG6003
Geoffrey Fripp
MKTG6003 Lecture 8: Week 8

WEEK 8: 1. Predict momentum 2. Environment conditions 3. Momentum e...

Marketing
MKTG6003
Geoffrey Fripp
MKTG6003 Lecture 9: Week 9

Week 9: Product life cycle: A common, well-known marketi...

Marketing
MKTG6003
Geoffrey Fripp
MKTG1001 Lecture 6: Lecture 6CH7 - ProductServicesBranding

Lecture 6CH7 ProductServicesBranding Wednesday, 2 May 2018 7:36 PM...

Marketing
MKTG1001
Jeaney
MKTG1001 Lecture 12: W12 - Promotion Tool (Personal Selling)
Premium

W12 - Promotion Tool (Personal Selling) Wednesday, 30 May 2018 ...

Marketing
MKTG1001
Jeaney
MKTG1001 Lecture 2: MKTG1001 WEEK 2

MKTG1001 WEEK 2 Marketing is a function Consumer is essential Mar...

Marketing
MKTG1001
Jeaney
MKTG1001 Lecture 3: MKTG1001 WEEK 3

MKTG1001 WEEK 3 Marketing strategy: Focus on ways to differentia...

Marketing
MKTG1001
Jeaney
MKTG1001 Lecture 4: MKTG1001 WEEK 4

MKTG1001 WEEK 4 2% research component assessment Option 1 researc...

Marketing
MKTG1001
Jeaney
MKTG2112 Lecture 2: MKTG2112 WEEK 2

MKTG2112 WEEK 2 Situation and problem recognition: 1. Intro t...

Marketing
MKTG2112
Julie Francis
MKTG2113 Lecture 6: MKTG2113 Week 6

MKTG2113 WEEK 6 Experimental research: Quantitative research is ...

Marketing
MKTG2113
All Professors
Marketing Planning - Reference Guides

Marketing Planning 2 ...

Business Administration
BUS 343
All Professors
Introductory Marketing - Reference Guides

Introductory Marketing 2 ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

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