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Class Notes for Marketing at University of Sydney

MKTG6003 Lecture Notes - Winter 2018 Lecture 10 - Change impact analysis, Cost leadership

Week 10: Strategic tool: Used to help guide decision maki...

Marketing
MKTG6003
Geoffrey Fripp
MKTG6003 Lecture 4: Week 4

WEEK 4: Companies must come to view the poor and underserved more a...

Marketing
MKTG6003
Geoffrey Fripp
MKTG6003 Lecture 6: Week 6

Week 6: 5 cs: Strengths refer to the competitive advantages and oth...

Marketing
MKTG6003
Geoffrey Fripp
MKTG6003 Lecture 9: Week 9

Week 9: Product life cycle: A common, well-known marketi...

Marketing
MKTG6003
Geoffrey Fripp
MKTG6003 Lecture 5: Week 5

WEEK 5: Strategy Considerations: Focus, Differentiation, Cost Leade...

Marketing
MKTG6003
Geoffrey Fripp
MKTG6003 Lecture 7: Week 7

Week 7: Strategic direction = mission, objectives and goals Mission...

Marketing
MKTG6003
Geoffrey Fripp
MKTG6003 Lecture 8: Week 8

WEEK 8: 1. Predict momentum 2. Environment conditions 3. Momentum e...

Marketing
MKTG6003
Geoffrey Fripp
MKTG6003 Lecture 11: Week 11

Week 11: Experience Curve Concept: Firms improve productivity with ...

Marketing
MKTG6003
Geoffrey Fripp
MKTG6003 Lecture 2: week 2

WEEK 2: Positioning: LOW INVOLVEMENT AND VERY CLUTTERED MARKETS Val...

Marketing
MKTG6003
Geoffrey Fripp
MKTG1001 Lecture 4: MKTG1001-Lec-4

MKTG1001 lecture 4 - Environmental Analysis: Trends and Insights E...

Marketing
MKTG1001
All Professors
MKTG1001 Lecture 9: MKTG1001-Lec-9

MKTG1001 Lecture 9 Digital Marketing Digital marketing process of...

Marketing
MKTG1001
All Professors
MKTG1001 Lecture 6: MKTG1001-Lec-6

MKTG1001 Lecture 6 The Marketing Mix (4Ps) - Operating in ...

Marketing
MKTG1001
All Professors
MKTG1001 Lecture 3: MKTG1001-Lec-3.1

Michael Porter & 3 Generic Strategies 1. Overall cost leaders...

Marketing
MKTG1001
All Professors
MKTG1001 Lecture 3: MKTG1001-Lec-3.2

The Competitors - *must mention competitions in presentati...

Marketing
MKTG1001
All Professors
MKTG1001 Lecture 3: MKTG1001-Lec-3

MKTG1001 lecture 3 Environmental Analysis: Trends and Insights Wha...

Marketing
MKTG1001
All Professors
Marketing Planning - Reference Guides

Marketing Planning 2 ...

Business Administration
BUS 343
All Professors
Introductory Marketing - Reference Guides

Introductory Marketing 2 ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

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