Filter By
Filter Reset
Lectures
  • All Lectures
  • Lecture 1 (1)
  • Lecture 2 (1)
  • Lecture 3 (1)
  • Lecture 4 (1)
  • Lecture 5 (1)
Top Professors
Semester
Class Notes (1,030,890)
AUS (35,044)
USyd, USYD (4,256)
MKTG (112)
MKTG1002 (5)

Class Notes for MKTG1002 at University of Sydney

Marketing Research

MKTG1002 Lecture Notes - Lecture 3: Customer Relationship Management, Inductive Reasoning, Dependent And Independent Variables

Lecture 3 Theoretical Frameworks Monday, 13 August 20110:08 AM Approachs to Market Research (Aims) 4 framework approach

Marketing
MKTG1002
Jeffrey Lim
MKTG1002 Lecture Notes - Lecture 1: Uptodate, Literature Review, Critical Thinking

Lecture 1 - Introduction Monday, 30 July 2018 10:38 AM Meaning of research (elements): Based on a process of enquiry, careful and objectiveexamination Systematicand methodological Enhances...

Marketing
MKTG1002
Jeffrey Lim
MKTG1002 Lecture Notes - Lecture 2: Conceptual Framework, Qualitative Property, Marketing Mix

Lecture 2 - Conceptual Frameworks Monday, 6 August 2018 10:16 AM 4 framework approach 1. Conceptual framework Overall research statement/question Research aim Highlights the focus, co...

Marketing
MKTG1002
Jeffrey Lim
MKTG1002 Lecture Notes - Lecture 4: Millward Brown, Qualitative Property, List Of Macos Components

Lecture 4 Quantitative and Qualitative Research Monday, 20 August 2018 10:43 AM Guest Lecturer Kantar Millward Brown The need for market research is to make better decisions Having informationis useful if youre making an...

Marketing
MKTG1002
Jeffrey Lim
MKTG1002 Lecture Notes - Lecture 5: Data Analysis, Design Of Experiments, Focus Group

Lecture 5 - Research Strategy & Research Proposal Monday, 27 August 2018 10:34 AM Issues to consider: What to write about in the research methodology? How are research methodologiesdeployed in research? ...

Marketing
MKTG1002
Jeffrey Lim
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

Log In


OR

Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit