MKTG1002 Lecture Notes - Lecture 3: Customer Relationship Management, Inductive Reasoning, Dependent And Independent Variables
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For engaged research, this may involve conducting a situation analysis. Gathering of background information to familiarise the researcher with the topic area or context within which the research will be situated. (contextual understanding) Gathering of relevant past (secondary) data or reports that may be useful (what do i already know or already have on hand?) Build up your knowledge and expertise in the topic area. Allows more discussions of findings (more informed and convincing) Simply describing one piece of literature after another. Fail to present and develop main argument for review. Synthesise and evaluate the literature according to the guiding concept of your research question (conceptual framework) Convey what knowledge and ideas have been established on a topic (strengths and weakness) 2 important skill sets you will aim to develop: Information seeking = the ability to scan the literature efficiently to identify a set of useful articles, books, secondary data etc.
