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Class Notes (996,265)
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MKTG (106)
MKTG6003 (11)

Class Notes for MKTG6003 at University of Sydney

Marketing Strategy

MKTG6003 Lecture Notes - Winter 2018 Lecture 10 - Change impact analysis, Cost leadership

Week 10: Strategic tool: Used to help guide decision maki...

Marketing
MKTG6003
Geoffrey Fripp
MKTG6003 Lecture Notes - Winter 2018 Lecture 1 - Marketing strategy, Real Change, Marketing mix

WEEK 1 STRATEGY-MIX Marketing strategy is implemented through th...

Marketing
MKTG6003
Geoffrey Fripp
MKTG6003 Lecture 3: Week 3

WEEK 3: ENVIRONMENT: Macro (Broad, general forces) Micro (Relat...

Marketing
MKTG6003
Geoffrey Fripp
MKTG6003 Lecture Notes - Lecture 4: Business Process, Direct Market, Child Neglect

WEEK 4: Companies must come to view the poor and underserved more a...

Marketing
MKTG6003
Geoffrey Fripp
MKTG6003 Lecture 6: Week 6

Week 6: 5 cs: Strengths refer to the competitive advantages and oth...

Marketing
MKTG6003
Geoffrey Fripp
MKTG6003 Lecture Notes - Lecture 9: Marketing Mix

Week 9: Product life cycle: A common, well-known marketi...

Marketing
MKTG6003
Geoffrey Fripp
MKTG6003 Lecture Notes - Lecture 5: Cost Leadership, Experience Curve Effects, Sales Promotion

WEEK 5: Strategy Considerations: Focus, Differentiation, Cost Leade...

Marketing
MKTG6003
Geoffrey Fripp
MKTG6003 Lecture Notes - Lecture 7: Model Car, Kodak, Swot Analysis
by OneClass2500199

Week 7: Strategic direction = mission, objectives and goals Mission...

Marketing
MKTG6003
Geoffrey Fripp
MKTG6003 Lecture 8: Week 8

WEEK 8: 1. Predict momentum 2. Environment conditions 3. Momentum e...

Marketing
MKTG6003
Geoffrey Fripp
MKTG6003 Lecture Notes - Lecture 11: Delphi Method, Cost Leadership, Customer Relationship Management

Week 11: Experience Curve Concept: Firms improve productivity with ...

Marketing
MKTG6003
Geoffrey Fripp
MKTG6003 Lecture Notes - Lecture 2: Marketing Strategy, Value Proposition, Swot Analysis

WEEK 2: Positioning: LOW INVOLVEMENT AND VERY CLUTTERED MARKETS Val...

Marketing
MKTG6003
Geoffrey Fripp
Business Administration
BUS 343
All Professors
Marketing - Reference Guides
by OneClass474155

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

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