Class Notes for MKTG6003 at University of Sydney
Marketing Strategy
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MKTG6003 Lecture Notes - Winter 2018 Lecture 10 - Change impact analysis, Cost leadership
Week 10: Strategic tool: Used to help guide decision maki...
MKTG6003 Lecture Notes - Winter 2018 Lecture 1 - Marketing strategy, Real Change, Marketing mix
WEEK 1 STRATEGY-MIX Marketing strategy is implemented through th...
MKTG6003 Lecture 3: Week 3
WEEK 3: ENVIRONMENT: Macro (Broad, general forces) Micro (Relat...
MKTG6003 Lecture Notes - Lecture 4: Business Process, Direct Market, Child Neglect
WEEK 4: Companies must come to view the poor and underserved more a...
MKTG6003 Lecture 6: Week 6
Week 6: 5 cs: Strengths refer to the competitive advantages and oth...
MKTG6003 Lecture Notes - Lecture 9: Marketing Mix
Week 9: Product life cycle: A common, well-known marketi...
MKTG6003 Lecture Notes - Lecture 5: Cost Leadership, Experience Curve Effects, Sales Promotion
WEEK 5: Strategy Considerations: Focus, Differentiation, Cost Leade...
MKTG6003 Lecture Notes - Lecture 7: Model Car, Kodak, Swot Analysis
Week 7: Strategic direction = mission, objectives and goals Mission...
MKTG6003 Lecture 8: Week 8
WEEK 8: 1. Predict momentum 2. Environment conditions 3. Momentum e...
MKTG6003 Lecture Notes - Lecture 11: Delphi Method, Cost Leadership, Customer Relationship Management
Week 11: Experience Curve Concept: Firms improve productivity with ...
MKTG6003 Lecture Notes - Lecture 2: Marketing Strategy, Value Proposition, Swot Analysis
WEEK 2: Positioning: LOW INVOLVEMENT AND VERY CLUTTERED MARKETS Val...
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix
Introductory Marketing 2 ...
Marketing - Reference Guides
An easy to follow summary of every key marketing principle. The abi...
