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MKTG6004 (22)

Class Notes for MKTG6004 at University of Sydney

New Product Development

MKTG6004 Lecture Notes - Lecture 8: Australian Tertiary Admission Rank, Target Market, Opportunity Cost

MKTG6004 LECTURE 8 THE FULL SCREEN PRODUCT PROTOCOL The Full Screen - A comprehensive evaluation based on all the existing information in phase 3, after concept testing before actual development - Using a checklist factors...

Marketing
MKTG6004
Steven Lu
MKTG6004 Lecture 6: Detailed and well-structured notes with additional supportive information from the relevant textbook chapters

MKTG6004 LECTURE 6 CONCEPT TESTING SALES FORECASTING Many ideas are eliminated before concept testing improve product quality, reduce time to market - PIC eliminates most new product ideas even before they are developed i...

Marketing
MKTG6004
Steven Lu
MKTG6004 Lecture Notes - Lecture 11: Competitive Advantage, Swot Analysis, Lean Manufacturing

MKTG6004 LECTURE 11 LAUNCH PLANNING AND MANAGEMENT Launch is a phase, not specific date Strategic platform decisions - Type of demand sought - Permanence - Aggressiveness - Competitive advantage - Product line replacement ...

Marketing
MKTG6004
Steven Lu
MKTG6004 Lecture Notes - Lecture 5: Fast-Moving Consumer Goods, Normal-Form Game, Australian Tertiary Admission Rank

MKTG6004 LECTURE 5 EVALUATION Strategically important NPs - Match competitors offerings - Help with positioning e.g. McDonalds healthy food choices - Build customer relationships e.g. Bank transactions accounts - Access ne...

Marketing
MKTG6004
Steven Lu
MKTG6004 Lecture Notes - Lecture 1: Sodium Bicarbonate, Deodorant, Decision Points

MKTG6004 LECTURE 1 INTRODUCTION - The reason for a firms existence is the value its operations provide to others, and for which they pay this means that what we offer must be better than what someone else offers, at least ...

Marketing
MKTG6004
Steven Lu
MKTG6004 Lecture Notes - Lecture 2: Marketing Plan, Marketing Strategy, Business Plan

MKTG6004 LECTURE 2 NP PROCESS NP STRATEGY The New Product Process 1. Opportunity Identification (Strategy) SWOT 2. Concept generation (NP ideas) The path the new product takes 3. Evaluation from idea to the time of launch...

Marketing
MKTG6004
Steven Lu
MKTG6004 Lecture Notes - Lecture 19: Profit Margin, Marketing Mix, Swot Analysis

Chapter 19 Launch Management Launch management system Spot potential problems in firms actions or outside environment. Techniques used are situational analysis (buyers indicating a high level of satisfaction present produc...

Marketing
MKTG6004
Steven Lu
MKTG6004 Lecture Notes - Lecture 13: Nissan Pathfinder, Rolex, Voice Of The Customer

Chapter 13 Design: Next to technologydriven and marketdriven innovation designdriven innovation should be considered (design takes the leadership role). Product functionality is just as important to excellent design as pro...

Marketing
MKTG6004
Steven Lu
MKTG6004 Lecture Notes - Lecture 15: Target Market, Micromarketing, Toothpaste

Chapter 15 Product Use testing The three main tests for new products are concept test (phase 3 evaluation, test likelihood of consumer trial), product use test (phase 4 development, test the usability of the product and th...

Marketing
MKTG6004
Steven Lu
MKTG6004 Lecture Notes - Lecture 17: Fax, Australian Tertiary Admission Rank, Computer Network

Chapter 17 Implementation of the strategic plan Launch cycle: Expansion of Product life cycle (PLC) into substages, prelaunch activities, announcement, beachhead, early growth. Prelaunch and Preannouncement: Stage where ca...

Marketing
MKTG6004
Steven Lu
MKTG6004 Lecture Notes - Lecture 11: Life-Cycle Assessment, Sales Operations, Financial Analysis

Chapter 11 Sales Forecasting and Financial Analysis Sales forecasting: A products potential may be high but sales may not materialise due to insufficient marketing effort. Sales will grow through time if we get customers t...

Marketing
MKTG6004
Steven Lu
MKTG6004 Lecture 12: 12

Chapter 12 Product Protocol Product Protocol: After the gono go decision has been made (after full screen) the product protocol is developed which is a detailed description of the new product. Considerable negotiation ofte...

Marketing
MKTG6004
Steven Lu
MKTG6004 Lecture Notes - Lecture 6: Air Freshener, Shampoo, Cluster Analysis

Chapter 6 Analytical Attribute Approaches: Introduction and Perceptual Mapping Any product can be described by citing its attributes. Attributes are of three types; features (what product consists of), functions (what it d...

Marketing
MKTG6004
Steven Lu
MKTG6004 Lecture Notes - Lecture 9: Conjoint Analysis, Virtual Reality, Focus Group

Chapter 9 Concept Testing The biggest cause of new product failure is that the intended buyer did not see a need for the item. It is in concept testing where we get confirmation that it will be a quality product. Following...

Marketing
MKTG6004
Steven Lu
MKTG6004 Lecture Notes - Lecture 8: Australian Tertiary Admission Rank, Opportunity Cost

Chapter 8: The Concept Evaluation System The Cumulative Expenditure Curve: Curve that represent the accumulation of costs or expenditures on a typical new product project from its beginning to its full launch. Two other cu...

Marketing
MKTG6004
Steven Lu
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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