SCLG2629 Lecture Notes - Lecture 2: Richard A. Lanham, Matthew Effect, Attention Economy
29 Oct 2018
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Week 2 the economy of attention and the matthew effect 7. Celebrity capital-accumulated media visibility through recurrent media representations. Merging celebrity fields- models become actors or coupling eg: kim and kanye. Tarde: gloriometer measure how well known a public figure was, extent of positive admiration for the individual, the social weight of their admirers. Attention concept has come to be held in post-industrial knowledge or information societies. Wealth of information creates a poverty of attention-simon. Robert merton-matthew effect: the rich get richer and the poor get poorer. Lanham, richard a. (1997) the economics of attention" michigan quarterly review. The means of production is no longer capital but is knowledge. The factors of production can be obtained provided there is knowledge. If economics concerns the allocation of scarce resources, in an information economy, human attention needed to make sense of information is the scarce resource. The refinery that converts data into information is human attention.
