SCLG2629 Lecture Notes - Lecture 13: Tripadvisor
30 Oct 2018
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Amy wohl in the future everyone will be famous . More and more people acquiring celebrity status and the process is taking up more and more of our attention. Prolifercation of celetoids- individuals promoted in the media with a short life span, social media. Untill facebook came along people used newspapers but social media intensifies the speed of contacts. E. g: techniques used by the royal family-deals with newspapers, coverage exposure of children. Exercise in community formation- aspect of sharing in a celebrity event, not with the celebrity but with other fans. We can"t do without celebrity-fundamental part about how our society works. Self-branding- the cost of self-branding has been reduced with technological developments. Bloggers who build up an audience can have a similar impact to gatekeepers and reviewers on restaurant performance or a new book. Fake restaurant on tripadvisor: hype vs the reality -similar to politics. Attending restaurants with expensive prices- paying for something extra, other then the food.
