HEJ 231 Lecture Notes - Lecture 6: Rimmel, Diazepam, Shane Warne
30 Jun 2018
School
Department
Course
Professor
Journalism week 6:
Media industries: metaphor of an ecosystem, balancing out is achieved through
different industries
- interactions between industries
- not just about what is being produced and how it is being circulated, but how
we interpret it and engage in it
opackaging products to sell to consumers
oprinted industries rely on other industries to maintain their importance
and relevance in modern society
omagazine spreads encourage audiences to watch the show indirectly
because they think they are nice people
Celebrity:
- a way to trace how media industries are connected and illustrate how they
reduce the branch
- Turner (2004):
o‘Emerges from a certain industry or attracts public attention in some
way’
ocelebrities might be famous for a number of thing, their fame doesn’t
necessarily reflect what they’re doing now
o‘someone made highly visible through media’
Not necessarily famous for doing something or for being part of
a particular industry
Famous though because we understand who she is
o‘someone whose private life attracts (often) greater public interest than
his or her professional life’
o‘someone who is a construction’
may think of them in a positive way or negative
deliberate persona they’ve created
may be all of the definitions
- Celebrity image:
oThe image is all we know about
oOccasionally this image drops, and the real image that is not usually
available becomes so
oEven if we think we see the real, this is still a construction through
interviews etc
oEven a private celebrity will manage to get across and brand/image
that they are family orientated and down to earth
o‘constructed nature is what achieves a brand’
oBrand: Bainbridge
‘name, person, sign… that operates as a signifier of a particular
product, service or business… a brand is perfect example of
metonymy and as aspiration fro many celebrities’
- Symbolic commodities:
oEssentially an object/value/brand that can be traded or traded upon to
strengthen a company
oMay stand in to represents a company
oMoves across industries, this reinforces their story or brand
- Kylie Minogue
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Celebrity: a way to trace how media industries are connected and illustrate how they reduce the branch. Not necessarily famous for doing something or for being part of a particular industry. Famous though because we understand who she is: someone whose private life attracts (often) greater public interest than his or her professional life", someone who is a construction". May think of them in a positive way or negative deliberate persona they"ve created. Name, person, sign that operates as a signifier of a particular product, service or business a brand is perfect example of metonymy and as aspiration fro many celebrities". Symbolic commodities: essentially an object/value/brand that can be traded or traded upon to strengthen a company, may stand in to represents a company, moves across industries, this reinforces their story or brand. Intertextual nature of celebrity: what is written in media is part of building up a meta-narrative, building on the past.
