HEJ 231 Lecture Notes - Lecture 7: Reality Television, Paratext, Discourse Analysis
3 Jul 2018
School
Department
Course
Professor
Media cultures week 7: Crowdsourcing
- Spreadable media module
- Anything that has a sense of media construct
- Deliberate set of toolkits related to a media sphere, of media production, and
media interests
- This discussion is directed toward a sensational spectrum
oMagic sense of media
oOffers more
- Finance funds
- Frameworks:
oWhat type of cultures this is tapping into: producer and audiences
- Look at other places where this projects values are prized
Hills: synthesizes theories that will be discussed here to day
- affective economy
Crowdsourcing definition:
- amalgam of teo terms
- crowd, and drawing from these crowd
- using a community of gamers to play this type of game, astronomy, to chart
locations in the solar system
osimilar schemes seen around the web
oscience, low level low intensity projects will work
odrawing on thousands of people
onot being paid but there is altruistic value, or for some kind of
personality benefit
getting some credit for things found down the track, success
that comes later
- Crowdfunding is one of the example used to talk about changing media
landscape: producer and consumer
oIncorporates user as an active ingredient
oMore participatory engagement
oDebate: is it empowering or exploiting
oTheories: is the risk that the labour/money being expended by these
users is transfer to them not from businesses
oA risk venture: putting money into projects as an element of risk
There have been cases of sued
oRisk linked to the idea of exploitation
oSetting up possibility for people to pre buy what they want
Eliminates risk of Hollywood, you know what people will want
onot as simple as this one to oen risk
more factors at play
- 3 responses of crowdsourcing
ocivic crowdfunding is the bringing of a new type of participatory
democracy for communities
chance for them to get what they want
they have an end goal that benefits them
find more resources at oneclass.com
find more resources at oneclass.com
ocivic crowdfunding is triumph of individualism over the collective
good
gathering community over something that has individual at
centre
ocivic crowdfunding is the result of a crisis in government
is it an example of the failure of traditional funding agencies
failing
basically the desperation of industries
public or popular pieces of work having to self organize to
create funding
- video notes:
othe field:
large consumer products
6 billion industry
most are donation based
background:
explosion in 2008 with Kickstarter
sub genre of civic crowdfunding: folks who want to
bring donors from a range of platforms
through centralized platform to produce a common
good
statue of liberty is an
ocompeting visions: troubles
DIY government: opening for public realm
Taxes?
Private away from centralized
oDiscourse analysis: is it possible to draw the line between public
democratic say, and governments offloading hard work
oIs it empowering communities or is it exploiting
Local councils failing to produce what the communities need
- Three theories:
oAffective economics: Henry Jenkins
How you are effected by something emotional
Moral economy
Moral continuum: how people are committing themselves, and
this involves an affect/love for that
Fan-ancing: financing through fandom, fan love of that material
Lovemarks: fringe marketing, yu want your product to be part
of some form of love for that
Not anger that drives people to share something
Kickstarter is funded by love emotional
Not necessarily to gain a profit/not financial reward
Eg. Meeting the stars etc. a symbolic reward
“a new discourse in marketing and brand research that
emphasized the emotional commitments consumers make in
brands as a central motivation for their purchasing decisions”
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Anything that has a sense of media construct. Deliberate set of toolkits related to a media sphere, of media production, and media interests. This discussion is directed toward a sensational spectrum: magic sense of media, offers more. Frameworks: what type of cultures this is tapping into: producer and audiences. Look at other places where this projects values are prized. Hills: synthesizes theories that will be discussed here to day affective economy. There have been cases of sued: risk linked to the idea of exploitation, setting up possibility for people to pre buy what they want. Eliminates risk of hollywood, you know what people will want: not as simple as this one to oen risk. Private away from centralized: discourse analysis: is it possible to draw the line between public democratic say, and governments offloading hard work, is it empowering communities or is it exploiting. Local councils failing to produce what the communities need. Three theories: affective economics: henry jenkins.
