24202 Lecture Notes - Lecture 13: Compulsive Buying Disorder, Trait Theory, Social Comparison Theory
Document Summary
Marketing, ethics & social responsibility: deviant consumer behaviour. Cb is regarded as deviant when it is either unexpected or no sanctioned by members of society (can occur at acquisition or usage stage) An irresistible urge to perform an irrational consumption act. While in store, may feel great emotional arousal at the stimulation evoked by store atmosphere (satisfaction from buying, not owning) Temporarily raises self-esteem but followed by shame and guilt. Impulsive behaviour (repeat action is not observable) Attention from salesperson due to less social connections with society. Family-related factors (compulsive behaviour can be learnt) *financial and emotional consequences of compulsive buying exist. *marketing activities can stimulate impulsive behaviour (impulse items: factors affecting consumer theft. Products perceived to be embarrassing (purchase online channels) Affected by aspects of product, purchase environment and consumer (cid:494)eating a grape(cid:495) = taking a tiny portion of a product. Downloading music = (cid:494)everyone does it(cid:495: black markets.
