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Class Notes (1,044,190)
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UTS (658)
24205 (14)

Class Notes for 24205 at University of Technology Sydney

Business Internship

24205 Lecture Notes - Lecture 1: Business Marketing, Supply Chain, Single Source Publishing

B2B Marketing Significance of B2B marketing in global economy Business Marketing = selecting & managing customer relationships Bs Market Management = Understand, create, deliver value to customers - Regar...

Business
24205
All Professors
24205 Lecture Notes - Lecture 2: Interaction Point, Relationship Marketing, Customer Retention

Relationships and Networks Significance of relationship marketing Success is based on how you manage internal/external relationships Network thinking = Importance of rich relationships to co-develop new p...

Business
24205
All Professors
24205 Lecture Notes - Lecture 3: Sensitivity Analysis, Marketing Mix, Focus Group

Market Sensing Overview Market driven firms = Ability to sense events/trends ahead of comp Marketing sensing = Process of generating knowledge about the market that individuals in the firm use to inf...

Business
24205
All Professors
24205 Lecture Notes - Lecture 5: Kodak, Problem Solving, Fee Tail

Managing B2B Products Innovation Product Types of Innovation New MarketIndustry = extraordinary ideas, based on unarticulated needs (E.g. 3M products Post it Notes) Changing basis of competition = Break through research...

Business
24205
All Professors
24205 Lecture 6: Lecture 6 - Managing B2B Services

Managing B2B Services Ways of classifying business services Productrelated = Support (Delivery, installation, maintenance) Usually third party e.g. China Blue Star Cleaning (advises companies on how to treat dangerous chem...

Business
24205
All Professors
24205 Lecture Notes - Lecture 7: Business Marketing, Customer Retention, Personal Selling

Integrated B2B Marketing Communications Identify appropriate B2B marketing communication strategies, including the IMC approach IMC = planning, executing & monitoring brand messages that create customer relat...

Business
24205
All Professors
24205 Lecture Notes - Lecture 4: Brand Loyalty, Brand Management, Supply Chain

B2B Strategy and Planning Overview Strategy is fundamental must be updated on a regular basis Its a dynamic pursuit as competitors and technology can impact business Marketing Strategy = Process of stud...

Business
24205
All Professors
24205 Lecture Notes - Lecture 11: Customer Satisfaction

What is consultative selling? Why is it an important skill for the business marketer to have? Consultative selling is ideal for business selling as it focuses on understanding customer needs and finding solutions. It has a...

Business
24205
All Professors
24205 Lecture Notes - Lecture 12: Winnowing, Supply Chain

Discuss the challenges faced by business marketers in gaining and retaining existing customers. Gaining new customers focuses on finding, qualifying and delivering value initially to new demand opportunities. Differentiat...

Business
24205
All Professors
24205 Lecture Notes - Lecture 10: Solar Energy Generating Systems, Technical Support, Opportunism

Sustaining Distributor Partnerships Overview Distributor partnership Mutual recognitionunderstanding: Firm success depends on each other Channel management is an interactive process, trust is important Emerging Trends Dev...

Business
24205
All Professors
24205 Lecture Notes - Lecture 9: Leaky Bucket, Lead Generation

Gaining and Retaining Customers Building growth from five revenue sources Important to know where growth comes from (e.g. cross selling) Base Retention: Current customer base Gross share gain: Take business from your com...

Business
24205
All Professors
24205 Lecture Notes - Lecture 8: Clear-Channel Station

Business Channel Management Business Channel Management Set of marketing and distribution arrangements Should fulfil requirements of targeted market segmentscustomers Why do vendors use partners Lower cost of sales Cus...

Business
24205
All Professors
24205 Lecture Notes - Lecture 1: Business Marketing, Manufacturing, Native Advertising

Lecture 1 - The Significance of B2B Marketing B2B marketing trends Customer experience balance providing customer focused techniques across all touch points and focus on what customers value Executive...

Business
24205
Nigel Bairstow
24205 Lecture Notes - Lecture 2: Deeper Understanding, Target Costing, Global Sourcing

Lecture 2 - Organisational buying behaviour Understanding purchasing orientation Purchasing = the process of acquiring resources and capabilities for the firm from outside providers Purchasing orientat...

Business
24205
Nigel Bairstow
Permachart - Marketing Reference Guide: Security Interest, Consequential Damages, Parol Evidence Rule

TM permacharts S a le s&L e a s e so fG o o d s General Considerations Un...

Accounting
ACTG 2010
All Professors
Permachart - Marketing Reference Guide: Secured Transaction, Chattel Mortgage, Security Interest

permacharts TM S e c u r e dT r a n s a c t io n s Scope ...

Accounting
ACTG 2010
All Professors
Permachart - Marketing Reference Guide: Statement Of Changes In Equity, Retained Earnings, Cash Cash

permacharts MT FINANCIAL STATEMENTS • Financial statements are documents that are BALANCE SHEET (B/S) STATEMENT OF RETAINED EARNINGS (SRE) ...

Accounting
ACTG 2010
All Professors
Accounting II - Reference Guides

Advance your knowledge with our advanced Accounting II! This companion Guide to Accounting I develops the reader’s understanding of balance sheets before moving into an effective summary of how assets are treated for accou...

Accounting
ACTG 2010
All Professors
Cost Accounting - Reference Guides

Specialized Accounting quick reference information in one handy place! This Guide provides specialized reference material that flows naturally from the contents of its companion Guides Accounting I and Accounting II. The t...

Accounting
ACTG 2010
All Professors
Permachart - Marketing Reference Guide: New York Stock Exchange, Nyse American, Market Trend

l e a r n • r e f e r e n c e • r e v i e w permacharts TM Stocks & Bonds WHAT IS A STOCK? WHAT IS A BOND? ...

Biology
BIOL2761
All Professors
Permachart - Marketing Reference Guide: Net Asset Value, Mutual Fund, U.S. Securities And Exchange Commission

l e a r n • r e f e r e n c e • r e v i e w permacharts TM Mutual Funds WHAT IS A MUTUAL FUND? PURCHASING & REDEE...

Biology
BIOL2721
All Professors
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Business Communication, Human Communication, Jargon

Communication Success 2 Communication Success 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Administrative Law - Reference Guides

Administrative law directly influences the life of every American citizen. All local, state and federal agencies operate pursuant to general Administrative law principles. An understanding of all administrative law functio...

Business Admin - Mgt
MGMT 10
All Professors
Organizational Behavior - Reference Guides

The systematic study of individual and group behavior within organizational structures is outlined in this coordinated Guide. Theories of leadership and individual behavior are related to the foundations of group behavior ...

Psychology
PSYC 302
All Professors
Introduction to Business Law - Reference Guides

Business law, sometimes referred to as corporate-commercial law, is a system of governance and regulations in connection with the creation, existence and dissolution of businesses. Today, Canadian businesses are governed b...

BLAW - Business Law
BLAW 464
All Professors
Management - Reference Guides

The complex aspects of Management are made clearer in this Guide. This powerful Guide provides comprehensive assistance to anyone who desires a deeper appreciation of basic Management principles. The fundamentals of organi...

BA - Business Administration
BA 2283
All Professors
Corporations - Reference Guides

Corporations are explained with clarity and precision in this informative Guide! This guide helps to remove some of the confusion that popularly exists concerning the purpose, the extent, and the legal effect of different ...

BA - Business Administration
BA 2283
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors
Permachart - Marketing Reference Guide: Meeting Of The Minds, Executory Contract, Uniform Commercial Code

l e a r n • r e f e r e n c e • r e v i e w permacharts TM CContracts WHAT IS A CONTRACT? STATUTE OF FRAUDS ...

Law and Business
LAW 603
All Professors

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