Filter By
Filter Reset
Lectures
  • All Lectures
  • Lecture 1 (1)
  • Lecture 2 (1)
  • Lecture 3 (1)
  • Lecture 4 (1)
  • Lecture 5 (1)
  • Lecture 6 (1)
  • Lecture 7 (1)
  • Lecture 8 (1)
  • Lecture 9 (1)
  • Lecture 10 (1)
  • Lecture 11 (1)
Semester
Class Notes (998,116)
AUS (33,102)
UTS (623)
24210 (11)

Class Notes for 24210 at University of Technology Sydney

Digital Marketing for Managers

24210 Lecture Notes - Lecture 11: Electronic Data Interchange, Online Advertising, Web 2.0

Electronic Marketing Identify electronic marketing activities Elect...

Business
24210
david
24210 Lecture Notes - Lecture 10: Customer Service, Marketing Mix, Intangibility

Services Marketing Explain the importance of the services sector to...

Business
24210
david
24210 Lecture Notes - Lecture 9: Radio-Frequency Identification, Australia Post, Cross-Docking

Distribution (Place) Understand the concept of place and how distri...

Business
24210
david
24210 Lecture Notes - Lecture 8: Sales Promotion, Marketing Mix, Master Sergeant

Promotion Explain promotion and its role in the marketing mix Promo...

Business
24210
david
24210 Lecture Notes - Lecture 7: Aldi, Retail, Variable Cost

Price Pricing can be based upon costs, demand or competition Unders...

Business
24210
david
24210 Lecture Notes - Lecture 6: Fast-Moving Consumer Goods, Australia Day, Brand Equity

Product Define product and product attributes Product: A good, serv...

Business
24210
david
24210 Lecture Notes - Lecture 5: Market Segmentation, Mass Marketing, Marketing Mix

Market Segmentation, Targeting Positioning Explain the broad conce...

Business
24210
david
24210 Lecture Notes - Lecture 4: Officemax, Costco, Market Power

Business Buying Behaviour Explain the characteristics of different ...

Business
24210
david
24210 Lecture Notes - Lecture 3: Consumer Behaviour, Reference Group, Opinion Leadership

Consumer Behaviour Explain why marketers require a thorough underst...

Business
24210
david
24210 Lecture Notes - Lecture 2: Data Mining

Market Research Discuss the importance of market research as a basi...

Business
24210
david
24210 Lecture Notes - Lecture 1: Corporate Social Responsibility, Marketing Mix, Swot Analysis

Marketing The Marketing Environment Marketing Definition: The proc...

Business
24210
david
Accounting
ACTG 2010
All Professors
Accounting
ACTG 2010
All Professors
Accounting II - Reference Guides

Advance your knowledge with our advanced Accounting II! This compan...

Accounting
ACTG 2010
All Professors
Cost Accounting - Reference Guides

Specialized Accounting quick reference information in one handy pla...

Accounting
ACTG 2010
All Professors
Permachart - Marketing Reference Guide: New York Stock Exchange, Nyse American, Market Trend

l e a r n • r e f e r e n c e • r e v i e w permacharts TM ...

Biology
BIOL2761
All Professors
Permachart - Marketing Reference Guide: Net Asset Value, Mutual Fund, U.S. Securities And Exchange Commission

l e a r n • r e f e r e n c e • r e v i e w permacharts TM ...

Biology
BIOL2721
All Professors
Business Administration
BUS 343
All Professors
Business Administration
BUS 343
All Professors
Administrative Law - Reference Guides

Administrative law directly influences the life of every American c...

Business Admin - Mgt
MGMT 10
All Professors
Organizational Behavior - Reference Guides

The systematic study of individual and group behavior within organi...

Psychology
PSYC 302
All Professors
Introduction to Business Law - Reference Guides

Business law, sometimes referred to as corporate-commercial law, is...

BLAW - Business Law
BLAW 464
All Professors
Management - Reference Guides

The complex aspects of Management are made clearer in this Guide. T...

BA - Business Administration
BA 2283
All Professors
Corporations - Reference Guides

Corporations are explained with clarity and precision in this infor...

BA - Business Administration
BA 2283
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors
Permachart - Marketing Reference Guide: Meeting Of The Minds, Executory Contract, Uniform Commercial Code

l e a r n • r e f e r e n c e • r e v i e w permacharts TM...

Law and Business
LAW 603
All Professors

Log In


OR

Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit