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Class Notes for 24210 at University of Technology Sydney (UTS)

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UTS24210david Fall

24210 Lecture Notes - Lecture 11: Electronic Data Interchange, Online Advertising, Web 2.0

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Qr codes (quick response codes to provide more info) Consumers: risk of credit card fraud/lack of personal service. Bs: reduce costs, access to global
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UTS24210david Fall

24210 Lecture Notes - Lecture 6: Fast-Moving Consumer Goods, Australia Day, Brand Equity

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Charities and community organisations e. g. clean up australia day) Product: a good, service or idea offered to the market for exchange. Idea: concept,
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UTS24210david Fall

24210 Lecture Notes - Lecture 8: Sales Promotion, Marketing Mix, Master Sergeant

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Marketing communication: sending right message to right people. Sender encoding message decoding receiver: explain promotion and it"s role in the marke
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UTS24210david Fall

24210 Lecture Notes - Lecture 1: Corporate Social Responsibility, Marketing Mix, Swot Analysis

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Marketing definition: the processes for creating, communicating, delivering and exchanging of offerings that have value for customers, clients, partner
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UTS24210david Fall

24210 Lecture Notes - Lecture 9: Radio-Frequency Identification, Australia Post, Cross-Docking

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Distribution (place: understand the concept of place and how distribution channels connect producers and consumers/organisational buyers. Marketing int
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UTS24210david Fall

24210 Lecture Notes - Lecture 7: Aldi, Retail, Variable Cost

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Pricing can be based upon costs, demand or competition: understand the objectives that guide pricing strategies. Price (majority of consumers looks at
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UTS24210david Fall

24210 Lecture Notes - Lecture 5: Market Segmentation, Mass Marketing, Marketing Mix

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Market segmentation, targeting & positioning: explain the broad concept of a (cid:494)market(cid:495) Market: a group of customers with heterogeneous n
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UTS24210david Fall

24210 Lecture Notes - Lecture 4: Officemax, Costco, Market Power

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UTS24210david Fall

24210 Lecture Notes - Lecture 3: Consumer Behaviour, Reference Group, Opinion Leadership

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Consumer behaviour: explain why marketers require a thorough understanding of consumer behaviour and its major influences. Consumers make decisions alo
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UTS24210david Fall

24210 Lecture Notes - Lecture 10: Customer Service, Marketing Mix, Intangibility

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Explain the importance of the services sector to aus & nz economies. Services (activity, performance or benefit offered for sale) Service (how a good,
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UTS24210david Fall

24210 Lecture Notes - Lecture 2: Data Mining

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Market research: discuss the importance of market research as a basis for marketing decision making. Market research: essential component for understan
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