26100 Lecture 12: IBP Required Readings SPR

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2 Nov 2018
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Work that alread(cid:459) (cid:267)een done : (cid:268)he(cid:268)k dri(cid:452)e. Man(cid:459) in(cid:452)esto(cid:401)s sa(cid:453) pepsi as a (cid:267)loated (cid:307)iant (cid:453)hose top (cid:267)(cid:401)ands (cid:453)e(cid:401)e losin(cid:307) market share. 3nd the(cid:459) (cid:453)e(cid:401)e (cid:268)riti(cid:268)al o(cid:306) noo(cid:459)i(cid:619)s shi(cid:306)t to(cid:453)ard a more health-oriented o(cid:452)erall produ(cid:268)t line . P(cid:401)ominent (cid:268)ompan(cid:459)2in2t(cid:453)o. in(cid:452)estor nelson peltz (cid:306)ou(cid:307)ht ha(cid:401)d to split the. The2(cid:268)ompan(cid:459)2has2enjo(cid:459)ed2 stead(cid:459) re(cid:452)enue (cid:307)ro(cid:453)th durin(cid:307) her nine (cid:459)ears. Pepsi"s sto(cid:268)k pri(cid:268)e is risin(cid:307) a(cid:307)ain a(cid:306)ter se(cid:452)eral (cid:306)lat (cid:459)ears . d(cid:401)i(cid:452)in(cid:307)2inno(cid:452)ation2in2the2(cid:268)ompan(cid:459):2 desi(cid:307)n thinkin(cid:307) (cid:616)desi(cid:307)n(cid:617) has a (cid:452)oi(cid:268)e in nea(cid:401)l(cid:459) e(cid:452)e(cid:401)(cid:459) impo(cid:401)tant de(cid:268)ision that the (cid:268)ompan(cid:459) makes. What pro(cid:267)lem (cid:453)ere (cid:459)ou tr(cid:459)in(cid:307) to sol(cid:452)e (cid:267)(cid:459) makin(cid:307) pepsico more desi(cid:307)n-dri(cid:452)en? (cid:616)what produ(cid:268)ts reall(cid:459) speak to me? (cid:617) the shel(cid:452)es just seem mo(cid:401)e and mo(cid:401)e (cid:268)lutte(cid:401)ed, so i thou(cid:307)ht (cid:453)e had to (cid:401)ethink ou(cid:401) inno(cid:452)ation p(cid:401)o(cid:268)ess and desi(cid:307)n2e(cid:458)pe(cid:401)ien(cid:268)es2(cid:306)o(cid:401)2ou(cid:401)2(cid:268)onsume(cid:401)s. Noo(cid:459)i pla(cid:268)ed he(cid:401)sel(cid:306) in a mothe(cid:401)"s shoes pe(cid:401)spe(cid:268)ti(cid:452)e and (cid:268)onsume(cid:401)s matte(cid:401) I (cid:307)a(cid:452)e ea(cid:268)h o(cid:306) m(cid:459) di(cid:401)e(cid:268)t (cid:401)epo(cid:401)ts an empt(cid:459) photo al(cid:267)um and a (cid:268)ame(cid:401)a. i asked them2to2take2pi(cid:268)tu(cid:401)es2o(cid:306)2an(cid:459)thin(cid:307)2the(cid:459)2thou(cid:307)ht2(cid:401)ep(cid:401)esented2(cid:307)ood2desi(cid:307)n. Results : the(cid:459) didn"t kno(cid:453) (cid:453)hat desi(cid:307)n (cid:453)as.

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