16643 Lecture Notes - Lecture 3: Gentrification

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What is demographics: the study of quantitative and qualitative aspects of human populations, includes: Composition and rates of change: the associated dynamic features of migration, fertility and mortality. Demographic profile: the process of demographic analysis entails looking at the total number of groups of the population plus the proportion that these groups comprise of the total. These numbers and proportions are then compared across locations and with benchmarks. Drivers of population growth: population growth comprises new residents in the market area. There can be a number of drivers of population growth in a market area; the main drivers include the following: Age profile: a population tree can show the dominance of any particular age tranche, for example elderly or young people. Ethnicity: demand impact upon type of property. Types of retail facilities: a number of ways of measuring the ethnicity. Place of birth most popular measure with regard to demand.

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