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Class Notes for 100212 at Western Sydney University

Public Relations Theory and Practice

100212 Lecture 13: PR- nestle boycott ethic case-week 13 - Google Docs

Nestle case study Ethics: behaviour considered morally right or wrong and what is acceptable in society Determined by lifestyle,value,beliefs Differs from person to person Ethical codes in businessset benchmarks and standa...

University of Western Sydney
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