100212 Lecture 13: PR- nestle boycott ethic case-week 13 - Google Docs

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6 Jun 2018

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Nestlecasestudy

Ethics:

behaviourconsideredmorallyrightorwrongandwhatisacceptableinsociety

Determinedbylifestyle,value,beliefs

Differsfrompersontoperson

Ethicalcodesinbusinesssetbenchmarksandstandards



Breachesoflawcompetitivepressuresinadresearch,testing,packaging

Consumercomplaintspileupprotectionistgrouprecall



PowderedformulaNestle,bristolmyers,

Distributedinundevcountriesleadtomalnutrition,diarrahea,

Mustmemixedwithwater,beforeusable,

Contaminatedmilkignoranceofhygiene,limitedfuelforsterilisingbottles



Formulasoexpensivemotherdilutedittolastlonger

Encouragedabandonmentofbreastfeeding

Stepsalesup

1yearrecordinprofits



Ethicalconcernsunethicalwaystopromptsalesnurseworeuniform

Orginvolvedproteincaloriegroup

Pub4yearsgroupinvolved

Interfaithcentreoncorpresponsiiblity



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