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200083 (9)

Class Notes for 200083 at Western Sydney University

Marketing Principles

200083 Lecture Notes - Lecture 14: Fareshare, Sustainable Packaging, Marketing Ethics
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Week 14)Sustainability marketingways to promote sustainable marketing Social responsibility,ethics and legal compliance 1)Define sustainable marketing and discuss its importance 2)identify the main social criticism of mark...

University of Western Sydney
200083
All Professors
200083 Lecture Notes - Lecture 12: Sales Promotion, Direct Marketing, Nonprofit Organization
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Communicating customer valueAdvertising and PR 1)Define the five promotion mix tools for communicating customer value 2)discuss the changing communications landscape and the need for integrated marketing communications 3)d...

University of Western Sydney
200083
All Professors
200083 Lecture Notes - Lecture 7: Toothpaste, Brand Equity, Rolex
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CHAPTER 7 Brand, products and services (NDP): offering customer value 7.1Define product and main classifications of productsservices 7.2Describe the decisions companies make regarding their individual products and services...

University of Western Sydney
200083
All Professors
200083 Lecture Notes - Lecture 8: Innovation Management, Services Marketing, Bp
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Chapter 8)Developing new products and managing innovation 8.1explain how companies find and develop new product ideas 8.2list and define the steps in the new product development process and describe the main considerations...

University of Western Sydney
200083
All Professors
200083 Lecture Notes - Lecture 3: Reference Group, Retail, Unit
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Chapter 5)Understanding Consumer and business buyer behaviour B2C marketing: impersonal mass communication,lots of customers B2B marketing:close relationship with the customer,few customers 1)identify the consumer market a...

University of Western Sydney
200083
All Professors
200083 Lecture Notes - Lecture 1: Customer Relationship Management, No. 5 Group Raf, Marketing Management
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Marketing principles Overview of marketing process and how it works how organisations use marketing decisions to satisfy customer needs Asessments: Individual Learning portfolio (35) 4 individual pieces of work due week 5 ...

University of Western Sydney
200083
All Professors
200083 Lecture Notes - Lecture 4: Corn Syrup, Marketing Intelligence, Consumer Privacy
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Marketing information and insights 4.1)explain importance of information in gaining insights about the marketplace and customers 4.2)define the marketing information system and discuss its parts 4.3)outline the steps in th...

University of Western Sydney
200083
All Professors
200083 Lecture Notes - Lecture 2: Sbus, Marketing Mix, Spiritualism
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Chapter 2company and market strategypartnering to build customer relationships 2.1)explain company wide strategic planning and its four steps. 2.2)discuss how to design portfolios and develop growth strategies 2.3explain m...

University of Western Sydney
200083
All Professors
200083 Lecture Notes - Lecture 13: Data Mining, Direct Marketing, Search Engine Marketing
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Week 13)Direct and digitial marketing Direct marketingcommunicating directally with customers Benefits of direct marketing: Buyers:ready access to products,convenient,easy,private Offer unlimited services to customers Weal...

University of Western Sydney
200083
All Professors

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