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Class Notes (1,047,116)
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200086 (10)

Class Notes for 200086 at Western Sydney University

Marketing Communications

200086 Lecture Notes - Lecture 11: Brand Equity, Direct Marketing, Digital Marketing
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Week 11: Direct and digital marketing Direct marketing Objective: Encourage purchases Seek best prospects to achieve the objective Interactive proccessnot just about passing info In dm,when frequency increases,awareness fa...

University of Western Sydney
200086
All Professors
200086 Lecture Notes - Lecture 12: Personal Selling, Ice Bucket Challenge, Kim Kardashian
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Week 12)Personal selling and sponsorship marketing Personal selling relo focus

University of Western Sydney
200086
All Professors
200086 Lecture Notes - Lecture 13: Earned Media
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Chapter 13Public relations and marketing public relations PR Public relations refers to variety of tactics aimed to promote beneficial relationships amongst stakeholders of an organisation including: stakeholders,governemt...

University of Western Sydney
200086
All Professors
200086 Lecture Notes - Lecture 8: Super Bowl
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WEEK 8: Broadcast media, Print and support media Lecture 1)Broadcast mediaTV 21st centuryeveryone has tv 99.7 homes in aus have tv 14.3 million people watch aus,13 hrs per week 115million watched superbowl 49 196632.3 mill...

University of Western Sydney
200086
All Professors
200086 Lecture Notes - Lecture 10: Marketing Strategy, Media Planning, Abundant Number
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Week 10Media analysis Media planning involves 3 levels of strategy formulation 1.the overall marketing strategy 2.marketing communication strategy 3.media strategy Marketing strategy 4 ps Media strategygrowing in complexit...

University of Western Sydney
200086
All Professors
200086 Lecture Notes - Lecture 1: Marketing Mix, Brand Equity, Brand Awareness
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Week 1Integrated market communications and brand equity enhancement L.O the nature of marketing communications the foundations of integrated marketing communications the marketing communication process the concept of brand...

University of Western Sydney
200086
All Professors
200086 Lecture 2: Marketing Communication_Week 2
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Lecture 2The communication process L.Ohow the elements of the communication process transfer, meaning from the sender to the receiver the nature of meaning in marketing communication using a perspective known as semiotics ...

University of Western Sydney
200086
All Professors
200086 Lecture Notes - Lecture 3: Toothpaste, Attitude Change, Theory Of Reasoned Action
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WEEK 3PERSUASION IN MARKETING COMMUNITIES (HAVE TO DO MC AND BLOG BEFORE THIS WEEKS CLASS) Topics) Attitudes and persuasion Elaboration likelihood Model The Influencers: The persuaders perspective Lecture 1)Attitudes Attit...

University of Western Sydney
200086
All Professors
200086 Lecture Notes - Lecture 5: Income Distribution, Behavioral Targeting, Pleasure
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Week 5 Market segmentation and Brand positioning Major demographic developments How demographics and geo demographics are used in segmenting customers Nature of values and lifestyles Role of online behavioural targeting br...

University of Western Sydney
200086
All Professors
200086 Lecture Notes - Lecture 6: World Organisation For Animal Health, Brand Equity, Marketing Communications
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Week 6 1)Marketing communications:cultural, social, economic and environmental issues at brand level 2)The advertising process 1)cultureunique pattern of shared meanings and understandings of a social group CAUAP comprehen...

University of Western Sydney
200086
All Professors

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