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Semester

Class Notes for 200086 at Western Sydney University

Marketing Communications

200086 Lecture Notes - Lecture 11: Brand Equity, Direct Marketing, Digital Marketing
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Week 11: Direct and digital marketing Direct marketing Objective: E...

University of Western Sydney
200086
All Professors
200086 Lecture Notes - Lecture 12: Personal Selling, Ice Bucket Challenge, Kim Kardashian
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Week 12)Personal selling and sponsorship marketing Personal selling...

University of Western Sydney
200086
All Professors
200086 Lecture Notes - Lecture 13: Earned Media
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Chapter 13Public relations and marketing public relations PR Public...

University of Western Sydney
200086
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200086 Lecture Notes - Lecture 8: Super Bowl
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WEEK 8: Broadcast media, Print and support media Lecture 1)Broadcas...

University of Western Sydney
200086
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200086 Lecture Notes - Lecture 10: Marketing Strategy, Media Planning, Abundant Number
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Week 10Media analysis Media planning involves 3 levels of strategy ...

University of Western Sydney
200086
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200086 Lecture Notes - Lecture 1: Marketing Mix, Brand Equity, Brand Awareness
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Week 1Integrated market communications and brand equity enhancement...

University of Western Sydney
200086
All Professors
200086 Lecture 2: Marketing Communication_Week 2
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Lecture 2The communication process L.Ohow the elements of the commu...

University of Western Sydney
200086
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200086 Lecture Notes - Lecture 3: Toothpaste, Attitude Change, Theory Of Reasoned Action
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WEEK 3PERSUASION IN MARKETING COMMUNITIES (HAVE TO DO MC AND BLOG B...

University of Western Sydney
200086
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200086 Lecture Notes - Lecture 5: Income Distribution, Behavioral Targeting, Pleasure
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Week 5 Market segmentation and Brand positioning Major demographic ...

University of Western Sydney
200086
All Professors
200086 Lecture Notes - Lecture 6: World Organisation For Animal Health, Brand Equity, Marketing Communications
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Week 6 1)Marketing communications:cultural, social, economic and en...

University of Western Sydney
200086
All Professors

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