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Lecture 1

BLO 2205 Lecture 1: BLO 2205 Lecture : BHO1171 Week 1 Notes


Department
BLO
Course Code
BLO 2205
Professor
Iris
Lecture
1

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BHO1171 Week 1 Notes
Marketing
Plan and research trading
Compete against one another to deliver offerings to the market
Products and services get produced that consumers actually want to buy, at a price
they can pay
Marketing manager do
Doer
Decision maker
- Promote & sell their companys brand
- Makes brochures, web pages,
promotional material and price lists
- Commission designers, advertising and
media agencies
- Organize promotion events and in-store
promotions
- Makes informed marketing decisions &
budget allocation
- Design marketplace experiments and
market research
- Analyse data
- Constantly learn which marketing
strategy work better in which situation
Marketing science help inform marketers
Systematic study of marketing
Develop generalized knowledge and scientific laws that inform evidence-based
marketing
1. Analyse how the key elements of the marketing mix contribute to an organisation’s
marketing strategy.
Marketing mix (4Ps)
o Product
o Price
o Place
o Promotion
Marketing environment (micro and macro)
Microenvironment
- Organization
- Suppliers
- Customers
- Competitor
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