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MKTG1203 (14)

Class Notes for MKTG1203 at University of Western Australia

Introduction to Marketing

MKTG1203 Lecture Notes - Lecture 3: Cognitive Dissonance, Consumer Behaviour, Impulse Purchase

MKTG1203 Week 3: Chapter 5 Consumer behaviour Articulate the steps in the consumer buying process Describe the difference between functional and psychological needs Describe factors that affect information...

Marketing
MKTG1203
Saalem Sadeque
MKTG1203 Lecture 1: Lecture 1 Notes

MKTG1203 Week 1: Chapter 1 Marketing concept If we meet the needs of the consumer better than anyone else, we will be successful Overview of Marketing Define the role of marketing in organisations Describe how marketers cr...

Marketing
MKTG1203
Saalem Sadeque
MKTG1203 Lecture Notes - Lecture 7: Brand Equity, Brand Awareness, Peters Ice Cream

MKTG1203 Week 7: Chapter 8 Product and Brand Decisions 1. Describe the components of a product 2. Identify the types of consumer products 3. Explain the difference between a product mixs breadth and a product lines depth 4...

Marketing
MKTG1203
Saalem Sadeque
MKTG1203 Lecture Notes - Lecture 9: Integrated Marketing Communications, Marketing Communications, Brand Awareness

Week 9: Chapter 13 Integrated Marketing Communications, Advertising and PR Identify the components of the communication process Explain the four steps in the AIDA model Describe the various integrative comm...

Marketing
MKTG1203
Saalem Sadeque
MKTG1203 Lecture Notes - Lecture 4: Micromarketing, Marketing Mix, Toothpaste

MKTG1203 Week 4: Chapter 6 Segmentation, Targeting and Positioning Outline the different methods of segmenting a market. Describe how firms determine whether a segment is attractive and therefore worth pursuing....

Marketing
MKTG1203
Saalem Sadeque
MKTG1203 Lecture Notes - Lecture 8: Intangibility, Jetstar Airways

MKTG1203 Week 8: Chapter 10 Services: The Intangible Product Describe how the marketing of services differs from the marketing of products. Discuss of the four gaps in the Service Gaps Model Examine ...

Marketing
MKTG1203
Saalem Sadeque
MKTG1203 Lecture Notes - Lecture 8: New Product Development, Arch Deluxe, Test Market

MKTG1203 Week 8: Chapter 9 Developing New Products Describe the different groups of adopters articulated by the diffusion of innovation theory. Explain the product life cycle. Diffusion of Innovation When a new product com...

Marketing
MKTG1203
Saalem Sadeque
MKTG1203 Lecture 11: Lecture 11 Notes

MKTG1203 Week 11: Chapter 12 Supply Chain, Channel Management and Retail Understand the importance of marketing channels and supply chain management. Understand the difference between direct and indirect marketing channels...

Marketing
MKTG1203
Saalem Sadeque
MKTG1203 Lecture Notes - Lecture 5: Procter & Gamble, Neuromarketing, Ipsos

MKTG1203 Week 5: Chapter 7 Marketing Research Identify the five steps in the marketing research process Describe the various secondary data sources Describe the various primary data collection techniques Summarise the diff...

Marketing
MKTG1203
Saalem Sadeque
MKTG1203 Lecture Notes - Lecture 2: Core Competency, Income Distribution, Green Marketing

MKTG1203 Week 2: Chapter 4 Analysing the Marketing Environment Outline how customers, the company, competitors and corporate partners affect marketing strategy Explain why marketers must consider their macroenvironment whe...

Marketing
MKTG1203
Saalem Sadeque
MKTG1203 Lecture Notes - Lecture 10: Search Engine Optimization, Digital Marketing, Good Technology

MKTG1203 Week 10: Chapter 2 Digital Marketing 1. Recognise the distinct digital consumer elements 2. Understand the types of digital channels 3. Describe the 4E framework of social media marketing 4. Understand the importa...

Marketing
MKTG1203
Saalem Sadeque
MKTG1203 Lecture Notes - Lecture 1: Critical Thinking, Carlton Draught, Customer Engagement

MKGT1203 1 MARKETING MANAGEMENT 1st March 2016 Chapter 1: Introduction to Marketing CORE MARKETING CONCEPTS Needs, wants and demand Product Offering Value, satisfaction and equality Exchange, transactions, and relationship...

Marketing
MKTG1203
Cannot find
MKTG1203 Lecture Notes - Lecture 1: Retail, Institute For Operations Research And The Management Sciences, Business Ethics

Marketing Management MKTG1203 Alyssa Santarelli Table of Contents OVERVIEW OF MARKETING..........................................................................................................4 ...

Marketing
MKTG1203
Paul Harrigan
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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