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MKTG3306 (13)

Class Notes for MKTG3306 at University of Western Australia

Strategic Marketing

MKTG3306 Lecture 12: Lecture 12 Notes

MKTG3306 Lecture 12: Recap of everything No right or wrong answers o As long as you can justify Use examplesmaterials discussed in class we will give you extra marks for that New product development stages NOT IN EXAM Pers...

Marketing
MKTG3306
Doug Moffat
MKTG3306 Lecture Notes - Lecture 11: Quitline, Social Marketing, Reinforcement

MKTG3306 Lecture 11: Social Marketing Social marketing Marketing that is designed to get someone to change their behaviour either for their own personal benefit or society as a whole Marketing is both the source and the so...

Marketing
MKTG3306
Doug Moffat
MKTG3306 Lecture Notes - Lecture 7: Brand Awareness, Industrial Revolution, Product Differentiation

MKTG3306 Lecture 7: Midterm Recap, Catchup on Branding Student questions: What material should we use to successfully revise for the exam? Your notes (workbook) and your slides, but many slides are merely used for visual s...

Marketing
MKTG3306
Doug Moffat
MKTG3306 Lecture Notes - Lecture 6: Ricky Gervais, Pantene, Sugar Substitute

MKTG3306 Lecture 6: Marketing Communications Brands are per se meaningless. Whats the most popular way of making brands meaningful? Brands are meaningless unless they reflect the corporate vision and purpose that ...

Marketing
MKTG3306
Doug Moffat
MKTG3306 Lecture Notes - Lecture 5: Supply Chain, Golden Toad, Piracy Off The Coast Of Somalia

MKTG3306 Lecture 5: Supply Chain management What supply chains have in common with Vertical Framing Skyscrapers What is supply chain management? Product cost material cost The management of the chain o...

Marketing
MKTG3306
Doug Moffat
MKTG3306 Lecture Notes - Lecture 8: Aldi, Leader Price, Ryanair

MKTG3306 Lecture 8: Pricing Decisions In 1964 marketers ranked price as the 6 most important success factor (behind R&D, market research, advertising etc.) Today price is among marketers No.1 concern ...

Marketing
MKTG3306
Doug Moffat
MKTG3306 Lecture Notes - Lecture 2: Team Danmark, Aldi, Cost Leadership

MKTG3306 Lecture 2: Case Study (e-types) Agenda Case study discussion (e-types) An introduction to strategic marketing Tips for exam Lecture slides will not help Key slide to look at is main tak...

Marketing
MKTG3306
Doug Moffat
MKTG3306 Lecture Notes - Lecture 3: Cirque Du Soleil, Cost Leadership, Aldi

MKTG3306 Lecture 3: Product and Brand Strategies Agenda Product positioning and extension decisions The three product levels Value propositions What is a product? A tangible good A service...

Marketing
MKTG3306
Doug Moffat
MKTG3306 Lecture Notes - Lecture 1: Retail, Sunscreen, Google Maps

MKTG3306 Lecture 1: Introduction Pursue impossible UWA meaning Idea: to have a university with the highest amount of students o Chase your dreams until it is done, the world only stops when you stop Bigg...

Marketing
MKTG3306
Doug Moffat
MKTG3306 Lecture Notes - Lecture 10: Blendtec, Marketing Mix, Crowdsourcing

MKTG3306 Lecture 10: Digital Marketing The fundamentals of successful Digital Marketing (DM) campaigns are easy to understand. Just think of the elements that make a conversation. Only 5 of organisations feel that they hav...

Marketing
MKTG3306
Doug Moffat
MKTG3306 Lecture Notes - Lecture 4: Product Differentiation, Biomimetics, Crowdsourcing

MKTG3306 Lecture 4: New Product Development Important because For companies to stay relevant To meet consumer needs To get more market To get more money To get more profit Agenda: Why new products fail Different types of n...

Marketing
MKTG3306
Doug Moffat
MKTG3306 Lecture Notes - Lecture 9: French Wine, Consumer Behaviour, Crowdsourcing

MKTG3306 Lecture 9: Consumer Behaviour & Market Research As marketers, it is our job to understand, predict, and influence people and its not enough to look at what we think What is the most common meth...

Marketing
MKTG3306
Doug Moffat
MKTG3306 Lecture Notes - Lecture 1: Golden Toad, New Product Development, Scoliosis

MKTG3306 Week 1, S2 Lecture 1: Introduction Pursue impossible UWA meaning Idea: to have a university with the highest amount of stu...

Marketing
MKTG3306
Doug Moffat
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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