MKTG3306 Lecture Notes - Lecture 1: Retail, Sunscreen, Google Maps

31 views4 pages
4 Sep 2018
School
Department
Course
Professor

Document Summary

Idea: to have a university with the highest amount of students: chase your dreams until it is done, the world only stops when you stop. How many marketing messages are we exposed to every day: 3,000 20,000 every day, most days of your lives. Behaviour change campaigns: drink driving, domestic violence (cid:272)o(cid:449)ard"s pu(cid:374)(cid:272)h, using mobile phones whilst driving. It"s (cid:373)u(cid:272)h (cid:373)ore tha(cid:374) just (cid:373)aki(cid:374)g ads: some questions asked to achieve long-term objectives. Key take away: marketi(cid:374)g is a tool that goes (cid:449)a(cid:455) (cid:271)e(cid:455)o(cid:374)d i(cid:374)(cid:272)reasi(cid:374)g e(cid:374)d users" (cid:272)o(cid:374)su(cid:373)ptio(cid:374) through advertising. Example exam question: (cid:862)people are e(cid:454)posed to (cid:373)a(cid:374)(cid:455) [(cid:373)arketi(cid:374)g] (cid:373)essages that e(cid:374)(cid:272)ourage the(cid:373) to (cid:271)elie(cid:448)e that a change of weight, scent, hair colour, car, clothes, or many other aspects will produce a marked improvement in their happiness. What are the (cid:1008)p"s? (cid:894)(cid:373)arketi(cid:374)g (cid:373)ix(cid:895: the (cid:1008)p"s (cid:449)ork together to deli(cid:448)er (cid:448)alue to (cid:272)o(cid:374)su(cid:373)ers a(cid:374)d profit for firms, product, a product is seen as an item that satisfies what a consumer demands.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents