MKTG3306 Lecture 12: Lecture 12 Notes
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Format: short answer, 5 questions 5 marks, to page, extended answer, 2 questions (choose 2 out of 4) 12. 5 marks, 1. 5 to 2 pages. Individual exercise (short answer question) write the first paragraph of your answer: new product introductions almost succeed in the first few months on the market. In answering this question provide reasons for why new products fail: answer whether you agree or not first, possible first sentence, up to 85% of new products fail. Thus, i disagree with the statement that . There are many reasons for new products to fail. Exam tips: only use the most relevant theories and examples to support your answer, such as in case studies (clique pens, draw diagrams, charts and tables (but only if it supports your writing) If relevant: keep your writing clear and concise; less is often more. Your english and handwriting matter: read and re-read the question and focus on the question.
