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Class Notes (1,044,119)
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UWA (1,448)
MKTG (52)
MKTG3310 (12)

Class Notes for MKTG3310 at University of Western Australia

International Marketing

MKTG3310 Lecture Notes - Lecture 7: Market Failure, Market Structure, Transculturalism

Summary Notes Week 7 Planning and adapting for International Markets Classic strategic planning sequence Mission Vision Strategic analysis strategy implementation performance monitoring Internal reasons for market failure ...

Marketing
MKTG3310
Daniel Schepis
MKTG3310 Lecture Notes - Lecture 9: Marginal Cost, International Trade, Free Trade

Summary Notes Week 9: International Pricing decisions Company Factors Nature of product industry Raw materials, variable costs After sales servicingadd ons Experience Product life cycle Location of production facilities Ex...

Marketing
MKTG3310
Daniel Schepis
MKTG3310 Lecture Notes - Lecture 11: Joint Venture, Strategic Alliance, Franchising

Summary Notes Week 11 Logistical Challenges Avoiding Price Escalation and Piracy Distribution getting the product from the factory to the end user Across international borders added complexity Different methods of transpor...

Marketing
MKTG3310
Daniel Schepis
MKTG3310 Lecture Notes - Lecture 7: Internet Privacy, Scenario Planning

Lecture 7 Notes McDonald's adjust breakfast meals E.g. Food and taste is different in different countries New adaptations are used for food in different countries E.g. McDonalds glbal comp...

Marketing
MKTG3310
Daniel Schepis
MKTG3310 Lecture Notes - Lecture 2: Foreign Corporation

Lecture 2 Notes Government wants to make Chinese people eat more potatoes How does the government impact decisions on people? Role of the government Participator o An extreme form of involveme...

Marketing
MKTG3310
Daniel Schepis
MKTG3310 Lecture Notes - Lecture 6: Product Differentiation, Fixed Cost, High Tech

Lecture 6 Notes Do countries have competitive advantages and what does that mean for firms? Demand countries if here is a strong demand, it makes the country competitive Chance ay positive or negative impacts?...

Marketing
MKTG3310
Daniel Schepis
MKTG3310 Lecture Notes - Lecture 8: Price Floor, Price Ceiling, Aldi

Lecture 8 Notes Wholesale point of view Woolworths o Cans also produced in Melbourne o A company taking extra effort paying more money to ship from Singapore as it is an identified signi...

Marketing
MKTG3310
Daniel Schepis
MKTG3310 Lecture Notes - Lecture 11: Block Chain, Franchising, Contract Manufacturer

Lecture 11 Notes 2013 first international expansion from the US to Canada because it was the closest comparison to the US Paid a lot of money for stores that were not in good locations Hu...

Marketing
MKTG3310
Daniel Schepis
MKTG3310 Lecture Notes - Lecture 1: Containerization, Global Marketing, Profit Margin

Lecture 1 Notes What is international marketing? A way to look at what we do in a different context To what extent can we standardise what we are good at and to what extent do we have to adapt because it is not going to wo...

Marketing
MKTG3310
Daniel Schepis
MKTG3310 Lecture Notes - Lecture 9: The Sender, Fanta, Media Consumption

Lecture 9 notes Main purpose trnsmitting a message from someone sending the message to the person receiving it How do you encode a message of your brand and have it be received how you intended the message to be like Need ...

Marketing
MKTG3310
Daniel Schepis
MKTG3310 Lecture Notes - Lecture 5: Marketing Mix, Consumerism, Market Structure

Lecture 5 Notes Risk is a major factor that all international marketers must consider. Other contemporary variables that affect the international marketers decisions include health, geography, consumerism, infrastructure, ...

Marketing
MKTG3310
Daniel Schepis
MKTG3310 Lecture Notes - Lecture 3: Pabst Blue Ribbon, Blue-Collar Worker, Sony Xperia

Lecture 3 Notes Culture Pabst Blue Ribbon o Blue collar beer o Hipster beer in US bom in sales o Pop up events and online stuff not much mainstream advertising China o Offered as a premium beer in China, suited for more we...

Marketing
MKTG3310
Daniel Schepis
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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