PSYC1102 Lecture Notes - Lecture 17: Response Bias, Polygraph, Social Desirability Bias
Document Summary
Categorise people in terms of nationality (shared characteristics - eg. accent). (categorisation) Minimal groups - minor differences like eye colour can lead to stereotyping. Salience - which stands out the most, most unique. Relevance - may be relevant in particular situations. Some are less typical in terms of groups eg. mixed nationalities. Activate content of these categories in your mind (association) Association of certain traits nd physical characteristics with particular groups. Apply these schemas to their behaviour (adaptive = may predict behaviour) (schema) Schemas: expectations about how people will act or how we should act around other people eg. a doctor = should approach them. Process of taking n image and reducing it down to a simpli ed form (printing press type setting) Same for people - abstract a typical representation of a group. Stereotype = cognitie structure that contains our knowledge beliefs and expectancies about a human social group - can be neg/pos.