PSYC1102 Lecture Notes - Lecture 7: Implicit Stereotype
Document Summary
Stereotype activation can cause perceiver to act in stereotype consistent ways. Primed with a stereotype will then act in accordance with the stereotype. Implicit = no deep processing eg. reading quickly, don"t process every individual letter. Effortful to avoid stereotype activation into prejudice. Difference between prejudiced and non-prejudiced people - may have the same stereotypes about a particular group but dependent on whether you act on this (selective use/ endorsement of the stereotype). Low prejudiced people = more motivated to engage control and effort to inhibit the stereotype. Low prejudice no correlation between implicit and explicit. High prejudice: correlation between implicit and explicit. Unintended prejudice (implicit prejudice) - fair-minded people exhibit unintentional stereotype- consisted behaviour or prejudice (may be cognitively busy etc). Asked questions about individual rather than the group - more inclined to be friends with the person than if asked questions about the whole group. When trying not to think about it, it makes it more active.
