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Business Administration
BUSI 2423
Harish Kapoor

people the service employee is critical to the success of a service business interaction with employees strongly influences customers perceptions of service qualityinternal marketing is based on the idea that if a company expects its employees to treat customers well the organization must treat its employees like valued customersproduct life cycle the product life cycle describes the stages a product goes through in the marketplaceintroduction stage the first stage of the product life cycle is characterized by growing sales and little profitthe marketing objective is to promote awareness and stimulate trialprice can be high skimming or low penetrationthe need in this stage is to develop primary demand a desire for the product classselective demand a desire for a specific brand occurs later in the life cycle during the maturity stagehighdefinition television hdtv and electronic imaging cameras are poised to enter this stagegrowth stage this stage is characterized by a rapid increase in sales and the appearance of competitorslaptop comuputers and disposable 35mm cameras are in this stage in canada at this stage the brand must be differentiated from competitorsdistribution is an important element of the marketing mix in this stagematurity stage
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