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Business Administration
BUSI 2423
Harish Kapoor

Creating customer value through packaging and labelling marketers create value through packaging in three ways1 communication benefits the information communicated on packages is one benefit2 functional benefitspackages play a functional role convenience storage protection3 perceptual benefitspackages also help create impressions in the consumers mind chapter 10 the variations of products product line and product mix a product is a good service or idea consisting of a tangible andintangible attributes that satisfies consumers and is received in exchange for money or some other unit of valuea product line is a group of products that are closely related because they satisfy a class of need are used together are sold to same customer group are distributed through the same type of outlets and fall within a given price rangecompanies also consider each product item specific product and product mix the
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