mark 6.docx

3 Pages
28 Views
Unlock Document

Department
Business Administration
Course
BUSI 2423
Professor
Harish Kapoor
Semester
Winter

Description
Creating customer value through packaging and labelling marketers create value through packaging in three ways1 communication benefits the information communicated on packages is one benefit2 functional benefitspackages play a functional role convenience storage protection3 perceptual benefitspackages also help create impressions in the consumers mind chapter 10 the variations of products product line and product mix a product is a good service or idea consisting of a tangible andintangible attributes that satisfies consumers and is received in exchange for money or some other unit of valuea product line is a group of products that are closely related because they satisfy a class of need are used together are sold to same customer group are distributed through the same type of outlets and fall within a given price rangecompanies also consider each product item specific product and product mix the
More Less

Related notes for BUSI 2423

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit