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Business Administration
BUSI 2423
Harish Kapoor

product positioning using perceptual maps finding out how consumers perceive a firms product relative to those of competitors is essential in developing a positioning strategyperceptual maps a means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers can be used to try to understand consumer perceptionsproduct repositioning involves changing the place an offering occupies in a consumers mind relative to competitive offerings1 positioning milk drinks for children 2 repositioning chocolate milk for adults1v sales forecasting techniques market potential or industry potential refers to the maximum total sales of product by all firms to a segment during a specified period of time sales or company forecast refers to the total sales of product that a firm expects to sell during a specified period of timeajudgements of the decision maker a direct forecast means estimating the value without intervening steps by the individual decision makera losthorse foreca
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