PSYC 2103 Lecture Notes - Lecture 11: Deindividuation, Social Proof, Groupthink

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We are highly motivated to stay in with the group. Most of the ti(cid:373)e, the g(cid:396)oup does(cid:374)(cid:859)t e(cid:448)e(cid:374) ha(cid:448)e to do a(cid:374)ythi(cid:374)g, (cid:449)e just (cid:449)a(cid:374)t to. Co(cid:374)fo(cid:396)(cid:373)ity is(cid:374)(cid:859)t al(cid:449)ays a (cid:271)ad thi(cid:374)g (cid:894)(cid:271)ei(cid:374)g (cid:396)espo(cid:374)si(cid:448)e to othe(cid:396)s a(cid:396)ou(cid:374)d you) In collectivist cultures conformity is seen as being socially sensitive. Co(cid:374)fo(cid:396)(cid:373)ity is(cid:374)(cid:859)t i(cid:374)e(cid:448)ita(cid:271)le, people so(cid:373)eti(cid:373)es go agai(cid:374)st the (cid:374)o(cid:396)(cid:373) Reactance: when people feel they are being pushed too hard to do something, they rebel. We do(cid:374)(cid:859)t like it (cid:449)he(cid:374) people are trying to force us to do something. People do(cid:374)(cid:859)t like (cid:373)i(cid:374)o(cid:396)ities (cid:271)ut they (cid:449)ill (cid:396)espe(cid:272)t (cid:272)o(cid:374)siste(cid:374)(cid:272)y a(cid:374)d (cid:272)o(cid:374)fide(cid:374)(cid:272)e. If you do end up persuading the group, it will be long-lasting. Conformity is going along with the group. Obedience is when we have someone in authority telling us to do something. Milg(cid:396)a(cid:373) thought that if the(cid:396)e (cid:449)e(cid:396)e a(cid:272)tual (cid:272)o(cid:374)se(cid:395)ue(cid:374)(cid:272)es, people (cid:449)ould(cid:374)(cid:859)t o(cid:271)ey. People thought less than 1 percent of participants would go to 450 volts, in actuality 63 percent of participants did.

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