ADMN 417 Lecture Notes - Lecture 12: Competitor Analysis, Intangible Property, Franchising
14 Jul 2018
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Chapter 13: selecting and managing entry modes: forms of market entry, forms of countertrade. Counterpurchase: sale to a nation in retuen for a promise of future purchase from tthat nation. Offset agreement: balance a sale to a nation with future purchase. Switch trading: sale by a company of an obligation to purchase from a country. Restrict licensor"s activities: franchising: company (franchiser) supplies another (franchisee) with property over an extended period (more in service)(ongoing assistance, +low cost and low risk, +rapid expansion, +local knowledge. Lost flexibility: turnkey projects: company designs, constructs and tests a production facility for a client, +nations obtain infrastructure. Creates competitor: wholly owned subsidiary: facility entirely owned and controlled by a single parent company, +day-to-day control, +coordinate subsidiaries. Joint ventures: company created and jointly owned by two or more entities to achieve a common objective: +reduce risk level, +penetrate markets.
