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Class Notes for Marketing at Athabasca University

MKTG 396 Lecture Notes - Lecture 12: Marketing Channel, Information Management, Disintermediation
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Chapter 12 Value Delivery A network composed of the company, suppliers, distributors, and network ultimately, customers who partner with each other to improve the perf...

Marketing
MKTG 396
Dr P
MKTG 396 Lecture Notes - Lecture 11: Price Skimming, Target Costing, Demand Curve
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Mktg 396 - Chapter 11 notes: Price The amount of money charged for a product or service; the sum of all values that customers exchange for the benefits of having or using ...

Marketing
MKTG 396
Dr P
MKTG 396 Lecture Notes - Lecture 14: Marketing Buzz, Sales Promotion, Mobile Marketing
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Chapter 14 Promotion mix The specific blend of promotion tools that the company uses to (marketing persuasively communicate customer value and build customer communications mix) relation...

Marketing
MKTG 396
Dr P
MKTG 396 Lecture Notes - Lecture 15: Advertising, Marketing Management, Investor Relations
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Chapter 15 Advertising Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. Advertising A specific communication ta...

Marketing
MKTG 396
Dr P
MKTG 396 Lecture Notes - Lecture 17: Retail, Direct Response Television, Direct Marketing
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Chapter 17 Direct Marketing Connecting directly with carefully targeted segments or individual consumers, often on a onetoone, interactive basis Customer database An organized collection of comprehensive data about individ...

Marketing
MKTG 396
Dr P
MKTG 396 Lecture Notes - Lecture 16: Sales Force Management System, Customer Relationship Management, Web 2.0
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Chapter 16 Personal Selling Personal presentations by the firms sales force for the purpose of making sales and building customer relationships Salesperson An individu...

Marketing
MKTG 396
Dr P
MKTG 396 Lecture Notes - Lecture 19: North American Free Trade Agreement, General Agreement On Tariffs And Trade, Barter
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Chapter 19 Global Firm A firm that, by operating in more than one country, gains marketing, production, research and development, and financial advantages that are ...

Marketing
MKTG 396
Dr P
MKTG 396 Lecture Notes - Lecture 13: Shopper Marketing, Convenience Store, Discount Store
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Chapter 13 Retailing All of the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use Retailer A business whose sales come primarily from retailing Shopper marketi...

Marketing
MKTG 396
Dr P
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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