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Class Notes for Marketing at British Columbia Institute of Technology

Exam Study Guides for Marketing Courses

Covers all exam topics.

mkt100 Lecture Notes - Lecture 2: Canada Business Corporations Act, Internal Control, Risk Management
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Recap of Last Class Review of Last Class Capital – raised through debt or equity Capital market vs. product market Importance of shareholder value Types of decisions managers must make: Operating decisions Investment de...

Marketing
mkt100
deborah Schell
mkt100 Lecture Notes - Lecture 2: Product Market, Market Capitalization, Profit Margin
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What Is Capital?  Capital is: ◦ Money employed within the business and includes:  Funds raised from shareholders (equity)  Borrowings from financiers (deb...

Marketing
mkt100
deborah Schell
mkt100 Lecture Notes - Lecture 1: American Accounting Association, Fiduciary, Management Accounting
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Chapter 1 Learning objectives  Define the purpose of accounting  Explain the functions of accounting  Explain the interrelated functions of management accounting  Explain the roles of financial and ...

Marketing
mkt100
deborah Schell
mkt100 Lecture Notes - Lecture 7: Wow64, Windows Api

Mozilla/5.0 (Windows NT 10.0; WOW64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.103 Safari/537.36 Mozilla/5.0 (Macintosh; Intel Mac OS X 10_11_5) AppleWebKit/601.6.17 (KHTML, Mozilla/5.0 (Windows NT 6.1; WOW64...

Marketing
mkt100
Donovan
mkt100 Lecture 10: BLAW 3100 - Chapter 10 notes

Chapter 10 AGENCY, SOLE PRORIETORSHIP, PARTNERSHIP Agency rd The agent acts on behalf of the principal to create a contract between the principal and the 3 party This contract relationship between principal and 3 parry is ...

Marketing
mkt100
deborah Schell
mkt100 Lecture Notes - Lecture 9: Force Majeure, Condition Subsequent, Specific Performance

Chapter 9 END OF THE CONTRACT Performance Contract is performed when all major terms are completed Substantial performance means a party has essentially performed must be paid subject to deduction for minor shortfall Tende...

Marketing
mkt100
deborah Schell
mkt100 Lecture Notes - Lecture 8: Rescission, Life Insurance, Undue Influence

Chapter 8 FACTORS AFFECTING THE CONTRACT Mistake Must be serious, fundamental to the contract Shared Mistake: both parties make the same mistake = contract is void Remedy of Rectification is used to correct a typo in the c...

Marketing
mkt100
deborah Schell
mkt100 Lecture Notes - Lecture 7: Reasonable Person, Intentional Tort

Chapter 7 FORMATION OF CONTRACTS CAPACITY, LEGALITY, INTENTION, WRITING Legal Capacity Not everyone has full legal capacity to make a contract A contract with a Minor (Infant under 19) is voidable at the option of the Infa...

Marketing
mkt100
deborah Schell
mkt100 Lecture Notes - Lecture 6: Debt Settlement, Order Of Newfoundland And Labrador, Contract

Chapter 6 Formation of Contracts: Consensus and Consideration A contract is a voluntary exchange of promises that is legally enforceable Essential requirements are: 1. Consensus offer acceptance 2. Consideration exchange...

Marketing
mkt100
deborah Schell
mkt100 Lecture Notes - Lecture 5: Life Insurance, Insurable Interest, Product Liability

Chapter 5 Negligence, Professional liability, Insurance Negligence The most common tort because it was accidental Plaintiff must prove all the elements (requirements) of negligence: Duty of care ie. Defendant owes plaintif...

Marketing
mkt100
deborah Schell
mkt100 Lecture Notes - Lecture 4: Detinue, Personal Property, Malicious Prosecution

Chapter 4 Intentional torts Definition: a tort is a private wrong (wrong to an individual) Suing for tort means youre suing for damages Damages for tort: o Special (actual loss) ie. Price of car o General (estimated loss) ...

Marketing
mkt100
deborah Schell
mkt100 Lecture Notes - Lecture 3: Affidavit, Summary Judgment, General Order

Chapter 3 Dispute Resolution Types of Actions Criminal actions include Criminal Code offences, certain drug offences Civil actions are private lawsuits Quasicriminal offences include Motor Vehicle Act, environmental, other...

Marketing
mkt100
deborah Schell
mkt100 Lecture Notes - Lecture 7: Touchscreen, Computer Forensics, Output Device

th Saturday October 24 10am1120 Chapters 15 Regular sized page one side Chapter 1 What king of areas are computers used in? Law Enforcement, Personal Use, Medicine etc Output device: Monitor, headphones, speakers, printer ...

mkt100 Lecture 10: 4 keys to make visitors on your website

Maybe from the most important thing that can attract visitors in your website is the reload speed of your pages , because it can really affect the traffic coming to your blog . A slow blog dosent really make the visitor li...

mkt100 Lecture 1: strategic-marketing

Strategic MarketingAndrew WhalleyDownload free books at Andrew WhalleyStrategic MarketingDownload free eBooks at bookboon.com2 Strategic Marketingst1 edition 2010 Andrew Whalley bookboon.comISBN 9788776816438Download free...

Marketing
mkt100
Donovan
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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