COMM 1F90 Lecture Notes - Lecture 2: Consumerism, Frankfurt School, Media Studies

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Published on 9 Nov 2016
Tuesday, September 27, 2016
Comm- Lecture #2
Media studies
Media studies is the study of;
1. Media technologies
2. Media texts
3. Media institutions
4. The media’s role in society
Two historical views of the media;
1. Utopian View- all the positive views of media
2. Dystopian View- All the negative views of media
Media studies can be either;
1. neutral/administrative- how media can operate more effectively
ex. whose watching? how many people are watching?
2. critical- it seeks to change what is happening, more political point of view, operate
democratically making media more equal
Critical study of media;
Being critical doesn't mean you’re being negative
Being critical= investigating the taken-for-granted and imagining possibilities for
Means asking difficult questions, and trying to make something better and more just
People responding back to media by using media is a form of critical media
4 most important approaches to media;
1. The Frankfurt School
2. Political Economy research
Another approach focuses on how the media’s political, economic, and organizational
structures influences media content and their meanings
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