COMM 1F90 Lecture Notes - Lecture 1: Making Money

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Published on 9 Nov 2016
Course
Professor
Tuesday, September 20, 2016
Comm- Lec #2
Subject
-Media and Society
-3 ways to view media;
1. Media themselves: technological tools that can change society
2. Media content: representation of media
3. *The way people use media: How media is incorporated into our everyday life
-What are media?
-The technologically developed communication industries, normally making money,
which can transmit information and entertainment across time and space to
individuals and/or large groups of people
-Just because an audience can see an image does not necessarily make it mass
media
-Spreadable media is designed to be shared
-Viral media spreads but is not made to be shared
-Media= main source of entertainment/knowledge
-What do Media do?
1. Transmit information: constructs our ideas and ideals
2. Create (individual) identity
3. Create (cultural) reality: media helps create cultural needs
Types of communication;
1. Media
2. Ritual model; about sharing social and and spiritual beliefs
Communication; is a symbolic process where reality is produced, maintained,
repaired and transformed
1
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Document Summary

3 ways to view media: media themselves: technological tools that can change society, media content: representation of media. *the way people use media: how media is incorporated into our everyday life. The technologically developed communication industries, normally making money, which can transmit information and entertainment across time and space to individuals and/or large groups of people. Just because an audience can see an image does not necessarily make it mass media. Spreadable media is designed to be shared. Viral media spreads but is not made to be shared.

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