COMM 1F90 Lecture Notes - Lecture 1: Slut, Semiotics, Steve Trachsel
16 Apr 2018
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We say media & society but we really mean media are society . When we look at media, we examine: media themselves, media content, the way people use media. The technologically developed communication industries, normally making money, which can transit information and entertainment across time and space to individuals and/or large groups of people. Which is to say: there"s more to life than this . Bear in mind not all media are mass media. Not top-down", formal but informal, peer-to-peer (sometimes bottom-up) communication. For most people today, media = the main source of their entertainment and knowledge about the world. Constructs our ideas and ideals about what matters. What do media do: transmit information, create (individual) identity, create (cultural) reality. Ideals -> structures that are commonly shared ideas. 5 factors that produce our media: technological developments, economics, human creativity, social controls, audiences. Who says what to whom in which channel with what effect? .
