COMM 1F90 Lecture Notes - Lecture 7: Media Activism, Paratext, Ideology And Ideological State Apparatuses

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Our thoughts come from combining referents & symbols. Symbols meaning we attach to things are arbitrary. Sign (2 parts: signifier & signified) (3 kinds: iconic, indical, symbolic) The first step in trying to figure out what it is and the context of any given message. Sign is significant because it points to the meaning of something else. Sign -> signifier (what it is pointing at) (spelling dog) > signified (the thing or idea the assignment refers to) (concept of dog) You just demonstrated two important principles of semiotics. That guy has a six pack -> guy with six pack. This is an example of syntagmatic sign system. Denotation is the act of making this significant. Signs" connotative value depend on the codes in which they operate. Connotations will always be shared by all people in a culture false. A picture of the u. s. president"s house is an example of connotation. Every sign is made up of a signifier & signified.

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