COMM 1F90 Lecture Notes - Lecture 4: Speciesism, Veganism
4 pages95 viewsFall 2018
Course CodeCOMM 1F90
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Tuesday, September 25th, 2018
What do the Media Do To Us
Part One: Media Culture & The Construction of Identities
•Fundamental points about how media helps fashion our identity & how we relate to others
• Looking Glass Self
• S.E.A.R.C.H acronym
“The media are a central arena in which consent is won and maintained by representation… and other
mechanisms that position certain values, issues and attributes as being important, desirable, natural or normal.”
• The media is no longer considered a channel, but an arena. This means it is a ritualized form of
• The circulation and reinforcement of being able to view certain things as normal. If media circulates these
ideas, mannerisms, etc. enough we begin to view them as unproblematic.
• How representations turn into interpretations that turn into evaluations
• the characteristics and qualities that uniquely distinguish a person
• it is what makes you distinct from others, but your personality relatively remains the same (related to
concepts of “difference” and “sameness”)
• both personal (individual essence, values, etc.) and social (peer groups); an identity is more or less formed
• related to one’s present and future self (developing ideas allows us to evolve and change in small ways)
• there are multiple aspects to each person’s identity. Everyone acts differently within their family than they
do their friends, etc.
Remember the difference between having an identity & communicating an identity.
This is the distinction between who you are and how that is expressed to others (choice-driven; ex. gender !
!pronouns). This can become an issue when confronted with groups who don’t share the same worldviews,
!values, experiences, etc. than you; it can become problematic even though you never thought it would be
!(ritual view of communication)
• Identity Politics: when conﬂicts arise when identities clash & some individuals are dismissed or belittled.
These issues can lead to “the identity crisis”. (social media networking, institutions, etc. can inﬂuence this)
• social media is a reputation-driven space and is how we communicate largely in today’s society!
WEEK 3 NOTES
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