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Lecture 10

COMM 2P20 Lecture 10.doc

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Department
Communication Studies
Course Code
COMM 2P20
Professor
Baxter Moore

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COMM2P20 Lecture10 November14th,2012 PostmodernismandPopularCulture Postmodernity(stageindevelopmentofpostmodernism) - A stage of socio-cultural development associated with late capitalism or what is sometimes referred to as ‘post-industrial society’ or the ‘globalized economy’ - Associated with: - Deindustrialization - The importance of the service sector - And moderate, generalized affluence (most people have money to spend on consumer goods), at least in developed western economies - Also associated with decline of class conflict (due to decomposition of the working class) - Mass-mediated culture based on digital technology - our culture is almost entirely mass media. Technological advances are associated with post-modernism PostmodernAesthetic(s) - Aesthetics- is a branch of philosophy, especially the philosophy of art, concerned with the nature and value of art and the criteria by which it should be evaluated; - Briefly, what is beautiful or what is good Postmodernism - A cultural or artistic aesthetic emphasizing - Playfulness - Pastiche (empty imitation, according to Jameson) - Parody (humorous imitation) - Recycling - Sampling - Genre-blending and genre-crossing (but with the roods showing)—the mash ups as musical example - And the breaking down of traditional cultural boundaries or categories - Between high and low culture - Western and non-Western cultures - Past and present, etc PostmodernTheory - More accurately, a group of diverse theories and theorists coming from various perspectives and ideological viewpoints - All attempting to explain postmodern culture and its place in history - Mostly by means of comparisons: - Between postmodernity and modernity - Between postmodern cultural aesthetics and the aesthetics of modernism - Lists of postmodern theorists sometimes include post-structuralists, such as Derrida, Foucault, but more typically include Bourdieu, Jameson, Lyotard and Baudrillard (all of which we’ll meet today) Jean-FrancoisLyotard - French philosopher and literary theorist - Most famous work - argues that postmodern society and postmodern culture is characterized by a loss of belief in meta-narratives or brand narratives - The Postmodern Condition: A Report on Knowledge - Argues that we have lost faith in religion as a way of explaining how society works - Argued that postmodernity is characterized by a loss of belief in meta-narratives or grand narratives—those theories or philosophies that seek to explain everything postmodernity is instead characterized by a large number of micro-narratives or language games - Put another way, postmodernity is market by replacement of the search for capital-T truth by the acceptance of many small-t truths - We no longer agree upon what is the truth anymore (what is great art or great pop culture) - So we value trashy pop culture just as much as we value great art PierreBourdieu - French sociologist - Best known work: Distinction: A Social Critique of the Judgement of Taste - Emphasized how social classes, especially elites, maintained their positions of power despite the m
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