COMM 2P98 Lecture Notes - Lecture 9: Canadian Living, Sportsnet
9 Apr 2017
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Document Summary
Time line for canadian mass media and advertising. Mass advertising changed the nature of the media industries in canada. Pre-existing reasons why people might come together. The original media was to serve those groups. The media later used market media and advertising to serve advertisers first and audiences second. Weekly newspapers 850 + (french & english) Newspapers served one of the major political parties (ways that individuals identify themselves; rooted in personal belief, occupation, or leisure pursuits) Magazines served: religious faiths, occupations, associations and clubs, hobbies. How are media outlets financed in 1890s: reader subscriptions and single issue sales (roughly 70% of revenue to 1890s, political patronage, contracts for government printing work, contracts for government ads, contributions from party members, advertising. Newspapers: mainly local ads prior to 1890 national advertising grows after 1895. Magazines: shunned advertising until 1900 then, sought national advertising. When they promote themselves to audiences, they emphasize the quality of their content.
