WRDS 2P16 Lecture Notes - Lecture 4: Steven Sasson, Chapter 11, Title 11, United States Code, Markel Corporation
7 Sep 2018
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Document Summary
Founded in 1880"s by g. eastman, kodak was an industry leader. By1975, steve sasson, a kodak engineer, develops the first digital camera. Kodak failed to analyze how rapidly we would embrace digital photography. Believed the professional photographer would be the first to adpot digital. Filed for chapter 11 bankruptcy in january 2012. The story of david (from urquhart"s bridging the gap, engineering audiences: David is an engineer with an innovative design, and he"s very excited about the prospect of manufacturing his product for sale. Unfortunately, david doesn"t have the money he needs to get his product into the market, so to make this possible he has called in a few favours. An acquaintance in the banking business has managed to arrange a meeting for david with a group of likely investors. his design. As he prepares his pitch for them, he builds a portable model of the prototype and makes copies of the scientific studies documenting his design"s soundness.
