ENTR 3P99 Lecture : Lecutre #2
16 Feb 2012
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Set of beliefs about the world and how it functions (philosophy) **difficult to quantify the nature of the data. *old world vs new world in wine making. New world osa (ca), chile, aus, nz. The scientific quantitative approach and the qualitative method are linked, since the conclusions of an inductive approach (a developing theory) can be further evaluated by the deductive approach. Conversely, a quantitative deductive study may unearth some unexpected and hard to explain result which could be explored in detail using an inductive approach such as case studies, one-to-one interviews. =both are equally important and are supplementary to each other. Characteristics of the scientific research method based on positivist paradigm. Control isolate the cause of an effect p professors are biased. Hypothesis testing systematic approach to see if hypothesis holds. Typewritten assignment p grading: reliability/consistency, goodwill trust, competency based trust.
