ETHC 3P82 Lecture Notes - Tobacco Advertising, Surgeon General Of The United States, Counterexample
12 Mar 2013
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Monday, march 15 - marketing, advertising, and ethics. Key concepts: non sequitur, argument, premises, conclusion vs, liberal political economy (galbraith, conservative political economy (von hayek, affluence, original wants o innate (born with) vs, non-original wants, production, the dependence effect, synthesized by (a) emulation and (b) advertising/salesmanship. 31 books, 45 honorary degrees: born in iona station, ontario, 1937 - u. s. citizenship, professor, princeton & harvard, presidential advisor, ambassador, 1997 - order of canada, 2000 - u. s. medal of freedom. In society: production fills a void which it has itself created production creates wants in people in then satisfies them: modern advertising and salesmanship have the central function to create desires; are the demons. Most social/economic energy spent on synthesized wants money given to production that, in return, spents money in order to synthesize new wants. How production creates wants: passively through emulation; actively through advertising and related activities.
