HLSC 1F90 Lecture Notes - Lecture 6: Barkan, Fumigation, Psychoactive Drug
17 Sep 2016
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Document Summary
The relative advantage of an innovation shows its superiority over whatever it replaces. Compatibility is an appropriate fit with the intended audience. Complexity has to do with how easy it is to implement the innovation. Trial-ability pertains to whether it can be tried on an experimental basis. First, opinion leaders, who pay close attention to the media, receive the information. Second, they convey their own interpretations, as well as the media content, to others. This process highlights the value of social networks for influencing adoption decisions: rogers described the process of adoption as a classic bell curve with five categories of adopters: When an innovation is introduced, the majority of people will either be early majority adopters or late majority adopters. Very few will be innovators (the first people to use the innovation. Globally, tobacco kills 6 million/per year: gta (6. 05 million, about 1/6th of canadas entire population (35. 7 million) One person dies every 6 seconds due to tobacco.
