INTC 1F90 Lecture : 01 - Identity.docx

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burgundyplatypus606

14 Apr 2012

School

Brock University

Department

Intercultural Studies

Course

INTC 1F90

Professor

Jeff Reichheld

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Document Summary

A culture is a community of individuals acting toward a (relatively) common goal. Identity: an awareness of one"s relationship to the surrounding world (my definition) Teaches language skills critical in the formation of symbols and concept of reality. Strong sense of belonging: peer group. Aligns with groups that have similar, but desired: media: Demonstrates what is good and desirable, ie promotes correct way of being. Taken for granted: those aspects of culture and experience that we do not question. Both culture and identity are accepted as natural since we are immersed in both. We do not generally question either until we are confronted with diffrerence. Ascribed identity: the identity given to us by others (objective; etic) Avowed identity: the identity taken on by ourselves (subjective; emic) Identity is complex and it is virtually impossible for someone else (even for us, sometimes) to know our full identity. Stereotypes are a form of generalisation about some group of people (lustig and koester,

Related Questions

Examine the major influences that organizational culture can have on organizational ethical decision making. From your personal experience in your current or past organization, provide one (1) example of how organizational culture influenced the outcome of an ethical decision. Note: Please do not identify workplaces or leaders by name.
ï¿½Use the Internet to research a business leader that you believe to be an ethical leader. Next, examine the key traits and actions that the selected leader demonstrates in order to influence a positive ethical culture in the organization. Suggest two (2) actions that a company could take in order to achieve a positive ethical culture.

Nature refers to heredity, what is inherited genetically from family and ancestors. Nurture refers to environmental influences, such as upbringing and social factors.

Analyze the nature versus nurture debate and complete the following:

Select two aspects of your identity from aspects such as intelligence, personality, occupation, leisure activities, social attitudes, self-esteem, or any other important facet of your identity.

Explain how nature contributes to and influences the development of the selected aspects.

Explain how nurture contributes to and influences the development of the selected aspects.

Provide your opinion on the nature versus nurture debate, based on the analysis of the genetic and environmental contributions that have helped to develop your identity.

jadewater-buffalo181

My least developed country (LDC) is ETHIOPIA and the product is healthcare. The assignment:

Please describe how consumer preferences based on their values and lifestyles differ for your Least Developed Country (LDC) from that of the United States for the product or service you are introducing to your LDC?

Based on cultural differences in your LDC please describe the adaptations you will need to make in marketing strategy in any or all of the following areas of the marketing mix:

Product price place Promotion

Please apply the different aspects of cultural influences as discussed in Chapter 5, such as elements of culture, religion, cultural values, cultural norms, and national/regional character that need to be considered when devising your marketing strategy.

INTC 1F90 Lecture : 01 - Identity.docx

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