MGMT 4P90 Lecture Notes - Lecture 6: Coopetition, Blue Ocean Strategy, Disruptive Innovation

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Chapter 6: supporting the business level strategy: competitive and cooperative moves: making competitive moves, first mover advantage: being the first person into the market. It is the first move into the market that allows a firm to establish a dominant position that other firms struggle to overcome. Others (cid:449)ill lear(cid:374) fro(cid:373) first (cid:373)o(cid:448)er"s su(cid:272)(cid:272)ess a(cid:374)d failures . Must be willing to commit sufficient resources to follow thur on their pioneering efforts: disruptive innovation: an improvement that conflicts with, threatens to replace, traditional approaches to competing within an industry. A small number of customers embrace a disruptive innovation as early adopters and then a mass of customers builds over time: blue ocean strategy: creating new untapped market rather than competing with rivals in an existing market. Sun tzu: footholds: footholds are useful as firms are hoping to gain positions in new markets.

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