MKTG 2P52 Lecture 3: MKTG 2P52 Lecture 3.doc
21 Nov 2013
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Presentation - should focus quickly on what the company is doing, what is wrong and how to fix it (is the pricing/place/product/distribution wrong?) Select a product or service offered by that company . this should already be marketed. The task for your group is to market it better. Challenge yourself by choosing a product that is already doing well so it is harder to make better. Through the development of a comprehensive marketing plan. Present your findings in a presentation (10 min max) on march 26, april 2 or april 5. Every group member will receive the same mark. It is your responsibility to ensure that each member of your group contributes toward the final report. Any concerns with non-contributing group members should be brought to my attention as problems arise. The professor may remove group members based on his discretion and those individuals will be forced to produce a separate individual piece of work.
