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PCUL 1F92 Lecture Notes - Critical Thinking, Postmodern Culture, Culture Machine

Popular Culture
Course Code
Scott Henderson

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Popular Culture - September 18, 2012
What will I do with a degree (or course) in popular culture?
Flexibility - popular culture is always changing and being refined (the word culture means different
things to different people)
- Popular culture “surrounds us the way water surrounds a fish, as a transparent environment
crucial to our survival” (John G. Nachbar)
- Developing logical arguments
- Explaining ideas (vocally, though writing, other means)
- Critical thinking skills- how to ‘read’ what you encounter
Reading culture:
- Always literally?
- Or do we need to look more broadly at the ‘process’ and the representations?
- As we did for ‘Phil Collins’
Old Spice ads:
- Could we ‘read’ this literally?
- We need to consider humour (irony) and relation to postmodern’ culture
- About relation to other images, including older image of Old Spice and a product
- Active employment of social media
- A use of technology, but also a nod to the intended audience and their cultural space
- Process is important
The pop culture machine:
- Nature of industry
- Who creates it?
- Who is the audience?
- How does it reach them? (T.V, print etc.)
Levels from concept to consumption:
- Development (and all the jobs related to that)
- Production
- Distribution (people working for the label or company)
- Marketing and promotion
- Retail (selling the product)
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